Oct 10, 2017
As a child, he had other kids selling Kool-Aid for him, so it’s no surprise he became a real estate entrepreneur at a young age. Sterling White began working in construction on commercial projects before purchasing his first single family home at the age of 23 - with no money. Today, he thrives with an innovative model that attracts investors and Millennial renters in the urban cores of Indianapolis and Dayton. He is the co-founder of Holdfolio and holds an $8.8M real estate portfolio. Sterling often shares his experience through videos and posts on BiggerPockets and tells us more of those insights on today’s show.
Key Market Insights
- Sterling started as an entrepreneur selling Kool-Aid in elementary school
- Started by partnering with a mentor who was a multifamily developer in Indianapolis who wanted to jump into Single Family homes
- New legislation allowed everyday, non-accredited individuals to invest in real estate
- Developed a unique passive investing model that combines elements of turnkey and syndication
- Acquires properties with their own capital, funds the renovations, leases units and then brings in investors
- Indianapolis is very stable and less volatile than coastal markets
- Growing MSA with employers like Eli Lilly, Simon Property Group, Anthem, Indy 500
- Indy is more landlord-friendly than Chicago and benefits from the close proximity
- Recently, purchased a value-add 46-unit in Indianapolis
- Run numbers in worst case scenario, the move-out was more than anticipated
- Loves the Midwest for stability and cash flow and has expanded to Louisville, Cincinnati and Dayton
- Focused on urban core in Indianapolis and Dayton markets
- Lots of boarded up houses and loitering is a big red flag when exploring neighborhoods
- To learn a new market, Sterling would visit the area for a few weeks
Bull’s Eye Tips:
Winning Your Market: Persistence and follow up
Market Changes: Networking and attending Local Meetups
Daily Habit: Writing and Reading Goals Daily
Resources
Best Business Books:
Digital Resources
Sterling’s Apartment Video Update
Tweet This:
"Indy is stable and more landlord friendly than nearby Chicago"
"Spend a few weeks in a new market you’re evaluating"
"Run numbers based on worse case scenario and be conservative"
Places to Grab a Bite:
Dayton: Lucky’s Taproom
Indianapolis: Yats
Connect with Sterling:
Website: Holdfolio.com
Email: sterling@holdfolio.com
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