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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 31, 2021

Zach Haptonstall is the CEO and Co-Founder of Rise48 Equity in Phoenix. He is also an official member of the Forbes Real Estate Council. He was born and raised in Phoenix and graduated Summa Cum Laude from the Walter Cronkite School of Journalism at Arizona State University. He went on to earn his MBA from Grand Canyon University and became part-owner of a healthcare company after years grinding it out in healthcare sales. 

Searching for a way to gain back control of his time and achieve passive cash flow, Zach sold his shares in healthcare and discovered Multifamily Investing. He closed his first deal in 2019. Today, his company Rise48 Equity has a portfolio totaling over $175 Million of Assets Under Management in the Phoenix Metro.


Let’s dive in to learn more about Zach’s multifamily journey and the Phoenix market.


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[00:01 – 10:00] Opening Segment 

  • Zach talks about his background.
  • How he decided that multifamily and syndication was the way.
  • Tips for those starting out.

[11:00 – 24:13] TIC Structure and Getting Strategic

  • The importance of understanding the sub market
  • How Zach managed to find investors for his first deal
  • Zach explains what a TIC structure is.
  • The ins and outs of a TIC structure.
  • The importance of relationships with brokers.
  • The time you should spend thinking about your finances

[24:13 – 34:00] The Phoenix Market

  • The growth in the Phoenix market
  • Zach breaks down why the Phoenix market is growing so rapidly
  • The importance of referrals when finding investors
  • Getting qualified leads to create sustainable relationships
  • Contact Zach

Link below.

[34:00 – 39:00] Bullseye Round

Apparent Failure:

Relying on the property management company and trusting they would hit the budget in time.


Digital Resource:



Most Recommended Book:

How to Own Your Own Mind


Daily Habit: 



Curious About:

Construction .


I Wish I Knew When I Was Starting:

Finding the right partners.


Best Place to Grab a Bite in Phoenix

Kovo (Greek food)


Contact Zach:

To reach Zach go to his website or via email


Tweetable Quotes:

“You have to keep grinding. It’s all about what you are doing each day” - Zach Haptonstall

“Phoenix for the fifth consecutive year is the number one in the country for population growth .” - Zach Haptonstall


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