May 21, 2021
Today’s guest is John Vuong. He
is a seasoned sales professional and internet marketer with an
exceptional track record helping companies grow their clientele and
profit. Through 15 years of experience working with CEOs, business
owners, and marketing leaders at some of Canada’s most successful
corporations, John developed a deep understanding of local
marketing dynamics and he has created his own company Local SEO
Search, in 2013.
Let’s listen to John to learn
more about earning your way to be a thought leader with
[00:01 – 08:35] Opening Segment
- John shares his career journey to the point
that he built his own company.
- What is SEO, and how it impacts business
- How the map component of google
[08:36 – 15:25] Earn Your Way to Be The Thought Leader
- Be in the mindset of the users.
- Earn your way to be the thought
- The sense of business impact in organic
- Local SEO works with any business.
- If you are interested in multifamily and want
to review a sample deal, check out our special download of a sample
deal package on casmoncapital.com/sampledeal, and join our mailing
list to get tips on exclusive investment opportunities.
[16:26 – 30:49] Keyword Research
- The importance of keyword research.
- It’s all about knowing what your customers want
and delivering it.
- Seo tool kits
- Paid vs. organic strategy
- The range of your search scope.
- Starting small, building authority on the local
scale, and getting momentum.
- The questions to ask your potential
- What kind of investment it takes to see some
- How to connect with John.
- Website and full-service SEO
[30:50 – 39:15] The Bull’s eye
- Apparent Failure:
- He was not hiring correctly.
- Digital Resource:
- Search engine land
- Search engine journal
- Rock-star community
- Most Recommended Book:
- Daily Habit:
- Wake up early and read for an hour.
- Current Curiosity:
- Wish I Knew When I Was Starting:
- Not putting everything on yourself, and give
some of the responsibility to your team.
- Best Place to Grab a Bite in Toronto.
- Mom and Pop Pho shop in Richmond
- How to connect with John.
- Final words from me
“Understanding the type of client you want to
attract and the kind of content pieces to
“You always have to see competitively, know what
you want to position yourself as and become known
“Just like real estate investing, owning your
biggest asset in business is owning your website, so that it brings
in a lot of visibility and a lot of organic
You can connect with John
on Linkedin; you can also visit his website at
Thank you for joining us for
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To enhance your multifamily
knowledge and achieve greater success in your business, you can
connect with me on LinkedIn and Facebook or check out my website www.casmoncapital.com/.