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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 23, 2019

Anne Amagrande is helping families create generational wealth through lease options. She helps investors with turnkey investing solutions and renters become homeowners. Her secret is to utilize long-term leases instead of the typical 1-3 year options that are common for lease options. Today, she elaborates on why they use longer terms, how she creates a win-win-win scenario and an overview of the Phoenix market.


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Key Market Insights

  • Background in flipping and economics
  • Works with investors to place capital for direct investing
  • Lease option model that creates a bridge between leasing and ownership
  • Misinformation around Dodd-Frank and compliance for lease options
  • Offer 5-7-10-15-year options for lease options; most offer 1-3 year options
  • Helps investors get steady returns and appreciation while helping renters move into ownership
  • Most renters need a longer option to fix credit and save for the down payment
  • Turnkey approach for investors – buy right
  • Rentovation of the core 4 items: roof, HVAC, electrical, plumbing
  • Allows the resident to handle cosmetics
  • Investors want to know if it’s a good time to buy
  • There are pockets in the country where property values have not increased
  • Each property needs to perform by itself
  • Phoenix is expanding at a macro level, some pockets are over-inflated
  • We’re going to go into a recession, it’s never an if, only a when
  • Actively buying in Tucson and seeing great value
  • Seeing a huge exodus of Chicago residents, moving into Arizona
  • Launching a video series on 7 ways to monetize a lease option



Partner: Be sure to check out the #InvestThis Podcast with Scott Bower



Bull’s Eye Tips:

Winning Your Market: Make sure your docs are in order

Tracking Market Changes: Due diligence team

Daily Habit: Productivity planner



Best Business Books:

Start with Why by Simon Sinek 



Digital Resources:



Tweet This:

“I wanted to create a win-win-win scenario”


“Holding assets longer creates generational wealth”


“We don’t do a renovation, we do a rentovation”



Places to Grab a Bite:

Taco Guild


Connect with Anne:



Phone: 480-542-7772


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