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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Sep 27, 2019

Donato Settanni is a multifamily syndicator with experience as a skyscraper developer. He worked on the Yankee Stadium project, Madison Square Garden and St. Johns Terminal amongst other projects before shifting his focus to apartment syndication. Today, he shares more on his journey and how he worked on some of New York’s iconic structures before helping investors earn strong returns.  



Partner: Download Your Free Sample Deal Package  



Key Market Insights

  • Intrigued with skyscrapers as a kid and went to school to become a structural engineer
  • Worked with Turner on new construction deals including projects for Yankee Stadium, Madison Square Garden, Google’s New Headquarter
  • Big difference from working at a major developer vs. running a small business: resources and process
  • The biggest challenge with transitioning into syndication: ensuring there is capital for the next deal
  • Investors like the depreciation aspects of apartments where they can get cash flow that is essentially tax-free
  • Focusing on Southeast markets for growth and diversification
  • Being conservative on loan terms and exit cap rates to provide a cushion 


Bull’s Eye Tips:

Winning Your Market: Find value that others don’t see

Tracking Market Changes: Talk to PMs constantly  

Daily Habit: Start mornings at 7 am individually and at 8 am he sits down with his partner to discuss priorities for the day.



Best Business Books:

Tools of Titans by Tim Ferris


Digital Resources



American Fact Finder


Places to Grab a Bite:

RH Rooftop


Connect with Donato:




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