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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Oct 25, 2019

Launching a blog is relatively easy. Delivering content that can change someone’s life on a consistent basis for 7+ years is like running a marathon with porcupine needles in your shoes. Nonetheless, Seth Williams has done that with his popular blog, Seth struggled with house flipping and wholesaling before finding his niche on land investing. After realizing his struggles and recognizing others may be going through the same issues, he launched his blog to help others avoid his traps. Today, he shares how he consistently develops engaging content that has led to his blog becoming one of the top real estate blogs on the web.


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Key Insights

  • Struggled with flipping and wholesaling, before discovering land investing
  • Looked for deals on the MLS and realized he wasn’t looking for the right people
  • Each county has delinquent tax list but getting them may be challenging
  • Differences in land investing: fewer hassles, harder to find a physical address
  • Inspired by Pat Flynn and his blog –
  • Launched after realizing there was no content equivalent for real estate
  • Clearly define your goal when launching a blog/content platform - Seth’s goal was to change someone’s life through content
  • If you are only doing it to make money, it will be obvious
  • The approach is to be trustworthy and transparent when sharing tips and info
  • To make a life-changing blog post takes Seth 8-10 hours – including video
  • Tips to stay inspired as a writer: Figure out what frustrates people and make a running list of topics
  • Advice for starting a blog in 2019 – Get off your blog and meet people where they are already engaged



Bull’s Eye Tips:


Most Recommended Book:

Building a Story Brand by Donald Miller


Most Recommended Digital/Mobile Resource:

The Land Investor’s Guide to Getting Started by Seth Williams


Daily Habit

Drinking Coffee, Morning Routine


Wish I Knew Starting Out

Where to find motivated sellers


Wish I Knew Last Year

How long it takes to re-develop a website


Current Curiosity

What a live event would look like – meetup


Best Place to Grab a Bite

The Real Food Café – Grand Rapids



Land Flipping Life Cycle



Tweet This:

“My goal is to change someone’s life.”


“The reader should walk away with their life changed in one way or another.”


“If you are active in the business and actively engaging with your audience, you will have no shortage of content.”


“If you’re helpful enough, people will find you where you are.”



Connect with Seth:


Twitter: RETipsterSeth

Instagram: RETipster


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