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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Nov 15, 2019

Design is often treated as a visual commodity, but great brands connect with consumers and clients by designing an experience, not just a logo. Savvy entrepreneurs use design to develop an experience to connect with consumers, create consistency and deliver customer service. Maurice Cherry is a designer, podcaster and digital creator in Atlanta, GA. He shares why design is a critical element to brand building, customer service and connecting with your ideal client. He also shares why he launched a platform for black designers, developers and digital creatives around the world, Revision Path. It is the first podcast admitted to the Smithsonian, attributed to the National Museum of African-American History and Culture. 


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Key Insights

  • Designer at Glitch working in business development, partnerships, marketing and media
  • Everyone has an innate level of design within them
  • Design is not just logos and visuals - design is creating something out of nothing and piecing together disparate parts 
  • Design is an intrinsic element of how consumers experience your project/business
  • Key tip to design a stellar experience - conduct a survey with existing clients to inform design decisions
  • When working with designers, trust their expertise but share your thoughts and vision
  • Watch out for “scope creep” where the deliverables increase without creating a change order or revised scope of work 
  • Working with a brand consultant can help you gain clarity and avoid blind spots
  • Attract the clients that inspire you to bring your best self to the project
  • Design is growing and changing with technology
  • Revision Path serves as a “Possibility Model” for people of color interested in design


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Bull’s Eye Tips:


Apparent Failure, Future Success:

Getting fired from a customer service job and finding a design job in an alt-weekly newspaper with no formal design experience


Most Recommended Book:

Crush It by Gary Vaynerchuk


The Four Agreements by Don Miguel Ruiz


Daily Habit:

Start the day with a review of roadblocks and challenges; starting with a cup of tea 

Wish I Knew Starting Out:

To create his own definition of success


Advice for College Student:

Be skeptical, but learn to listen


Current Curiosity:

Sound design


Best Place to Grab a Bite:


Cafe Sunflower (VG)

Soul Vegetarian  (VG)

Tassilis Raw Reality (VG)


Connect with Maurice:


Twitter: @mauricecherry


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