Dec 20, 2019
Heading into 2020, the most effective marketing strategy to source off-market deals remains to be direct mail, according to Justin Silverio. He founded Open Letter Marketing in 2016 to help investors with better direct mail marketing solutions.
An investor himself, he’s tried various strategies with direct mail for real estate to develop a system that delivers results. In this episode, we speak about the secrets to a successful direct mail campaign, pulling strong mailing lists, and tips for going direct to seller.
Partner: Join me at the Best Ever Conference plus 15% discount with 15DEAL
Partner: Download a Free Sample Apartment Deal Package
Bull’s Eye Tips:
Understand where you went wrong and adjust. As an example, he hired a contractor, who forged his license and insurance. Now, Justin calls the insurance company to confirm they are covered.
Most Recommended Book:
Traction by Gino Wickman
Most Recommended Digital/Mobile Resource:
Prioritizes daily tasks
Wish I Knew Starting Out:
The path to a successful company is not a straight line
Wish I Knew 12 Months Ago:
Plan for 12 months down the road, not just the immediate future
Growth and Controlling Quality
Best Place to Grab a Bite in Boston:
Oysters in the North End
Connect with Justin:
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