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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 10, 2020

Before she was The Pitch Queen, Michelle Weinstein spent a decade changing lives one meal at a time but ran almost every aspect of the business. When she decided it was time for a change, she decided to focus only on sales and create The Pitch Queen moniker. Now, she helps business professionals increase their sales through podcasts, social content and high-ticket training. In this episode, she shares key insights to structure your offerings and convert more sales. 

 

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Key Insights

  • When going Live on Social Media, find ways to quickly stand out
  • Spent a decade helping people change their life one meal at a time
  • Realized she loved making pitches and decided to focus on sales
  • Outsourced all other duties: payroll, editing, etc.
  • Decided she wanted to be known as The Pitch Queen
  • Tesla launched an expensive car that most could not afford
  • Focus on high-ticket sales with fewer clients, but focus on results
  • If you have a large audience, you can focus on lower ticket offers
  • If you call a dentist, they are busy and it’s hard to get an appointment. An oral surgeon is a specialist and can always make time because it’s a higher-priced item
  • Make sure your free content is stuff you would consume
  • One of her clients, David, saw explosive growth by listening and talking about what their clients wanted to talk about
  • Don’t talk about your expertise and tech terms, listen and show how you can help them achieve their goals

 

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Bull’s Eye Tips: 

 

Resources:

Success Unfiltered Podcast

 

Abundant Accountant Podcast

 

The One Thing by Gary Keller and Jay Papasan

 

Apparent Failure:

Wireless internet and oil wells taught him to stay in his lane and focus

 

Most Recommended Book:

Influence by Robert Cialdini

 

Subtle Words that Sell by Ross Jeffries 

 

Most Recommended Digital/Mobile Resource:

Tesla
 

Daily Habit:

Workout

 

Wish I Knew Starting Out:

Focus on what I was good at in the business and outsource the rest, even if you don’t think you can afford it



Best Place to Grab a Bite in San Diego:

Puesto

 

Connect with Michelle:

Website: sellwithoutsleaze.com

  

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