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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 17, 2020

Anna Kelley was a financial relationship manager when she discovered the power of real estate investing to create wealth. Anna began investing in real estate 20 years ago.  She has purchased, renovated, sold, and managed millions of dollars in real estate across numerous asset classes, and has developed a keen sense for the risks and rewards associated with various real estate investments.

In today’s episode, she shares how becoming a mother sparked her drive for real estate, mistakes made along the way and her principles for investing.

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Key Insights

  • Became a financial advisor but had no idea how to create wealth
  • Her wealthy clients told her they made more money in real estate than in her products
  • Saw flipping as an opportunity to create a new business and new lifestyle but ended up losing $10k on her first flip
  • Moved to Hershey, Pennsylvania to launch a chiropractor business
  • Purchased a mixed unit building with 90% leverage and 10% on a credit card from the lending bank in 2007
  • Be careful with debt, especially short term debt - only go into debt for assets that pay off liabilities
  • Invest your time and your personal money where you heart is, invest your business where your business is going to thrive in any economy
  • Looks to diversify her portfolio with active deals in Hershey and passive syndications in Atlanta, Houston, Irving and just outside of Chicago
  • Shares her story and info with other women to encourage them to get in the game and start building wealth

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Bull’s Eye Tips: 





Most Recommended Book:

The Best Ever Apartment Syndication Book by Joe Fairless


Most Recommended Digital/Mobile Resource:


Daily Habit:

Prayers and Goals Review


Wish I Knew When I Was Starting Out

Leverage other people’s time and money


Wish I Knew 12 Months Ago

Investing in syndications can help you scale faster


Advice for Smart, Driven College Students:

Educate yourself on financial independence


Current Curiosity:

What will happen to operators chasing yield


Best Place to Grab a Bite in Houston:

Doneraki’s Mexican Restaurant


Connect with Anna:



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