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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 24, 2020

Combining timeless storytelling with cutting edge marketing, Kyle Gray created The Story Engine to help brilliant professionals convey their message more effectively. He has helped dozens of startups and small businesses succeed in content marketing. 


Kyle says that emotion plays a large role in the decision-making process and stories are the key for connecting through emotions. Listen in as we talk about how to do this without being sleazy or pushy to inform, educate and entertain an audience and ultimately sell through story. 

Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell


Key Insights

  • Create and craft your story for where the audience is on their journey
  • The bigger the investment, the more emotional the decision
  • The logical brain is slow, but the emotional brain is fast (gut-feeling)
  • 3 Things to Communicate When Telling a Story: Here’s why I’m just like you, here’s why I’m extraordinary and here’s why I care
  • Stories are not really about you - they are about your customer
  • Through story-telling you can share what you do, results you’ve driven, and programs you offer
  • Realized he had a thyroid problem - Hashimoto Disease and spent years seeking a solution
  • Met a physician who helped him relieve his pain and he helped her get clear on how to present the value of her services
  • Constructing and crafting your story can be authentic and maintain integrity
  • As a professional, you need to serve the people who need your help and charge your fair rate
  • When you are starting out in business, you just need a client


Partner: Download a Free Sample Apartment Deal Package 


Bull’s Eye Tips: 



Selling with Story by Kyle Gray


The Story Engine by Kyle Gray

Most Recommended Book:

Progression by Sebastian Marshall 


Most Recommended Digital/Mobile Resource:

Bomb Bomb


Daily Habit:

Wim Hof Breathing


Apparent Failure:

Saw his health issues as a failure, but it provided gratitude and purpose


Wish I Knew When I Was Starting Out

Hiring team members would be able to help him elevate faster


Current Curiosity:

Connections between what he says in his mind and his physical health


Best Place to Grab a Bite in Salt Lake City:

The East Liberty Tap House


Connect with Kyle:



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