Preview Mode Links will not work in preview mode

Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 31, 2020

Growing up with little money, Genecia Alluora started working at an early age as a dancer and instructor. After being bullied in school, she found her path as a pageant model, and ultimately became Miss Singapore. That experience helped her become an image consultant, as well as launching a cafe chain before creating Soul Rich Woman.  


She focuses on helping women in Southeast Asia to go from offline to online on their journey to become fabulous, free and financially independent. In this episode, we talk about the importance of building an online business, how she discovered her magic wand and why she decided to help many other women. 

Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell


Key Insights

  • Based in Singapore, Founder of Soul Rich Woman
  • Launched an image consultancy business but wanted to stop exchanging time for money
  • In 2012, focused on creating an online business and crossed $1MM in the first year
  • Creates a “magic wand” to empower women to deliver star power, create a glow (irresistible offer) and develop magic funnels
  • Anyone can be an author, but being a best-selling author provides credibility 
  • To serve people at the highest level, you must sell without selling
  • Genecia turned to pageant modeling as a way to overcome bullying
  • Key lesson: pageant coach showed her the cost of value exchange
  • If your heart is not full and overflowing with love, how can you build your business?
  • Best tip to grow your business: find a mentor to kick your ass!
  • Instant podcast leader and instant book author


Partner: Download a Free Sample Apartment Deal Package 


Bull’s Eye Tips: 



Instant Podcast Leader


Apparent Failure:

Every failure is not a problem


Most Recommended Book:

Rich Woman by Kim Kiyosaki


Most Recommended Digital/Mobile Resource:




Daily Habit:

Quiet time


Wish I Knew When I Was Starting Out

More mentors that can guide her


Wish I Knew 12 Months Ago

How Netflix model can grow your business


Advice for Smart, Driven College Student:

Explore more internships


Current Curiosity:

How women are growing by using their voices


Connect with Genecia:



Leave us a review and rating on Apple Podcasts or Spotify. Be sure to check out more info at