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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Apr 28, 2020

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in their pursuit of financial freedom. Liz is the Co-Host of the Real Estate InvestHER Platform and is committed to empowering more women investors. In this episode, she shares how they are proactively managing conversations during the Coronavirus pandemic, why women investors needed a platform, and how she created a group with thousands of members and 24 meetups.


Key Insights

  • How the current environment is different from the 2008 crash
  • Why transparent and constant communication with investors will pay off
  • How to create multiple streams of income
  • The Real Estate InvestHER Platform: Creating a platform for women investors
  • How to create true service, where everyone shares in the value
  • The unique challenges that women real estate investors face
  • The career fork in the road for women
  • Women want to leave a legacy, which involves helping others
  • Why real estate investing is a good business for women
  • Creating a community that is supportive and not competitive 
  • The steps you can take to financial freedom. Supporting women in living a financially free and balanced life. Go-getter women. 
  • How to identify your ideal investor/customer through the creation of avatars based on lifestyle and behaviors of your ideal investor/customer 
  • Social Media, is it right for your business? Are your ideal customers/customers/clients spending time on the platforms you are using to reach them?
  • 24 meetups across the country. (link to meetup) 2500 women on Facebook helping one another

Bullseye Tips:


Apparent Failure:

Having to do a roof twice, because we didn’t create a solid budget, timeline and plan


Digital/Mobile Resource:

Google Keep


Most Recommended Book:

Awaken the Giant Within by Tony Robbins


Daily Habit:

Morning prayer, meditation and visualizing my goals


Wish I Knew When I Was Starting Out:

The power of focus. Should have focused on multifamily earlier on. 


Current Curiosity:

What will we learn when we look back on the ramifications of the Coronavirus


Connect with Liz Faircloth

The Real Estate InvestHER

The Real Estate InvestHER Podcast

The Real Estate InvestHER Facebook Community