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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

May 29, 2020

With many professionals facing uncertainty with employment and more time on their hands, now is a perfect opportunity to create a side business that can generate ancillary income. Or maybe you just have a passion for a topic and would love to share it with others. Many are doing just that and converting their knowledge into online courses. Platforms like Kajabi and Udemy make it easy for anyone to offer courses ranging from basket weaving to Amazon AWS Certification. 


Jason Van Orden helps thought leaders reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their business values and goals. He has created 60 online courses and helped over 10K entrepreneurs generate 7 figures in online course sales. In this episode, we talk to Jason about who should create online courses, how to monetize your passion and talents, how to determine the price and best practices for a successful launch of your online course.


Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club


Key Insights

  • How Jason started his online course business
  • Jason is the OG pioneer of the podcasting, as he started the Internet Business Mastery Podcast in 2005; the first of its kind 
  • How to monetize your skill set or expertise
  • The 4-step formula for creating online courses 
  • Who should get into the online courses business
  • Understanding the online course industry
  • How to take your current skill set and pivot into the online courses business
  • Online courses should always solve a problem (do your research)
  • The importance of testing a prototype of your online course for feedback
  • How to grow your established business as a mentor, consultant or coach
  • Tips on what you should be charging for your content and why


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Bullseye Tips:


Apparent Failure:

Launched a course that got one download, but later courses were successful due to what he learned from the unsuccessful one.


Digital/Mobile Resource

Asana (project management)


Most Recommended Book:

Strengths Based Leadership (Tom Rath & Barry Conchie)

StrengthsFinder 2.0 (Tom Rath)


Daily Habit:

Getting 8 hours of sleep for clarity. Not working on weekends; giving the brain and body a break. 


Wish I Knew When I Was Starting Out:

Spending money on things I didn’t need to start my business.


Current Curiosity:

Good communication and relationship dynamics


Best Place to Grab a Bite in NYC:

Khyber Pass


Contact Jason:

Impact Podcast

One Hour Free Training: Video Case Study - How She Replaced Lost Income in Just 3 Weeks During the Coronavirus Crisis