Preview Mode Links will not work in preview mode

Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 14, 2020

Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She’s leveraged various strategies to optimize cashflow and appreciation while investing in Seattle, Tucson, Dallas, and Phoenix. 


Elisa started investing in small multifamily, then apartment syndications passively, before moving to active multifamily syndications. She is an investor in over 1000+ units.  Now, Elisa is the founder of EZ FI University helping others find financial freedom and quit their day jobs. 


Partner: Join Us for the Virtual Midwest Real Estate Networking Summit on July 25 and 26 - Use Promo Code “MW2020”


Key Takeaways: 

  • How BiggerPockets played a significant role in Elisa’s real estate investing education
  • Starting with passive investing and moving into active syndication, eventually becoming asset managers on certain deals.
  • Utilizing equity investments to build a nest egg to move into 1031 multifamily investments
  • Moved out of investing in Seattle proper, due to the tenant-friendly atmosphere and used their capital on the outskirts, and then farther out to Tacoma
  • Adjusting your strategy when acquiring bigger multifamily assets
  • Working with property management companies
  • How to be one step ahead of any market
  • Evaluating your cash flow to ensure you’re making and not losing money
  • The criteria Elisa analyzes when evaluating markets for the best ROI
  • Understanding the different investing strategies for different markets (Dallas vs. Phoenix) 
  • Elisa’s strategy for multifamily deals in Dallas 
  • The pros and cons of vertical integration - owning the property management company
  • Helping people obtain financial freedom through EZ FIU (Easy Financial Independence University)


Partner: Download our Sample Deal Package


Bullseye Tips


Apparent Failure:

Bought a 12 unit property in a bad neighborhood, which made her realize it’s not always about cash flow, as your time can be worth more.


Digital/Mobile Resource



Most Recommended Book:

Emerging Real Estate Markets (David Lindahl) 

The Miracle Morning (Hal Elrod)


Daily Habit:

Meditate, self-affirmation, and writing down goals.


Wish I Knew When I Was Starting Out:

Not wasting our time on smaller multifamily units like duplexes, etc. 


Current Curiosity:

How to hire people


Best Place to Grab a Bite in Seattle, WA

Sushi Kashiba (Pike Place Market) 


Contact Elisa:

EZ FI University 


Facebook Group