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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 21, 2020

As an aspiring writer, Mark Hentemann struggled to find income stability early in his career. He landed a gig writing for David Letterman in NY, before deciding to head out west to Hollywood. After being hired to write for a new animated series, he used his first paycheck to invest in real estate. He assumed the animated series would be cancelled and needed to make sure he could create a more stable income. He was half-right, the show was cancelled multiple times, but Family Guy turned out to be one of the most popular animated adult shows of all-time. 


In this episode, we talk about his journey going from a starving artist to a multifamily investor, why it was important to create stability with his income, growing a portfolio with a demanding day job, and investing in Los Angeles compared to Texas and Utah.


Partner: Join Us for the Virtual Midwest Real Estate Networking Summit on July 25 and 26 - Use Promo Code “MW2020”


Key Takeaways:

  • The scars of his starving artist days led him to find a financial cushion and he bought his first investment in a duplex using his payment from Family Guy 
  • The challenges of breaking into the entertainment business
  • How Hollywood taught him to take care of his financial future
  • Mark’s first real estate investment 
  • The question that changed his life: Why are you throwing money away paying rent when you could be putting that money towards your mortgage? 
  • A light bulb went off when he sold his first duplex property for $1.27MM making a 2000% return on his 10% downpayment
  • Writing is his dream, but real estate is his must, as he can continue writing while investing in real estate
  • How to create equity on your first deal to scale your portfolio
  • Strategies on how to invest on the side without giving up your passion
  • Putting together a top-level team to scale your business
  • Expanding his portfolio from Los Angeles to Austin, Texas and Salt Lake City, Utah
  • How to find a top-flight property management company (it’s not easy!)
  • How Mark started bringing on other investors 
  • Still making money during the 2008 crash: Bought a B- property with investors 
  • Tips on how to stay creative and productive when creating content
  • Taking constructive criticism and using it to grow


Partner: Download our Sample Deal Package


Bullseye Tips


Apparent Failure:

All those punches in the face trying to break into the entertainment business: They will either break you in half, or you will be stronger than you were. 


Digital Resource

Appfolio (platform for syndication) 


Most Recommended Book:

The Art of Performance (Jeroen De Flander) 


Daily Habit:

Meditation (mindset is everything!) 


Wish I Knew When I Was Starting Out:

Breaking out into other markets earlier


Current Curiosity:

The economy


Best Place to Grab a Bite in Los Angeles, CA

Le Pain Quotidien 


Contact Mark:

Wild West Real Estate Podcast

Quantum Capital