Jul 28, 2020
Being a landlord is not as easy as some would have you believe. It also doesn’t need to be a nightmare if you have the right training, processes, and resources at your disposal. Laurence Jakelow was working for Goldman Sachs when he bought a 3-unit property and realized how tough it was to have a full-time job and be a landlord at the same time.
While there were resources for large property owners, the individual property owners had few resources at their disposal. Jakelow decided to change this and quit his job to build Avail, a software platform to serve everyday landlords. In this episode, he shares why he built a property management software company, the common challenges and mistakes of landlords, and how to attract quality tenants.
Key Multifamily + Marketing Insights
"It wasn’t a financial decision, but a fulfillment decision to make sure our life had a purpose and we were making an impact."
"Nightmare tenants are a reflection of a nightmare landlord: Treat tenants fairly, they will treat you fairly."
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When they first built Avail, they had a product but no audience, and now it’s audience first.
G-Suite for Business (Google)
Most Recommended Book:
Measure What Matters (John Doerr)
He writes a to-do list every day and won’t start his day until he has written it and won’t end his day until everything on it is done.
Wish I Knew When I Was Starting Out:
The time it took to build something from nothing
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Avail (Free landlord services)