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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jul 31, 2020

Karl Sona is the embodiment of a busy professional. As a medical salesperson, traveling 5-6 days per week, he realized he needed to put his money to work to create more free time. Karl has developed a diversified portfolio of passive multifamily, equities, and startup investments. He launched Streamlined Media to help other podcasters, after struggling to get the assistance he needed at an affordable rate for his own podcast, Free Time. In today’s episode, we talk about how Karl got into multifamily investing, how he leverages the power of a group to invest in emerging industries, and how he developed a solution for podcasting services.  

 

Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club

 

Key Multifamily + Marketing Insights

  • As a professional man working for a medical device company, Karl didn’t want to trade time for money any longer
  • The Tale of Two Dads: Karl learned financial freedom through real estate from his father, who was a small multifamily investor, and his ex-girlfriend's dad who was a bigger investor 
  • The non-traditional, higher-risk investments that NGC Capital is making today: Cannabis, BlockChain, renewable energy and various startups (Committee X)
  • Using NGC Capital as a template that other people can borrow from in other communities to help oppressed minorities
  • Understanding emerging industries and the risk involved when investing in them 

 

Quote: Have a sophisticated level of knowledge in any investment you make. Don’t chase the shiny object, because 9 times out of 10 it will bite you in the butt.

 

  • How Karl’s capital group intelligently invests in the stock market
  • Why regulations are a significant part of investing in emerging industries, and how to stay on top of them
  • Education is the key to longevity in the investing game.
  • Pulling resources and people together for larger investments 
  • The Free Time Podcast

 

Quote: I used my free time to cultivate better habits and springboard into the life I wanted.

 

  • How Karl uses ‘whiteboard sessions’ to help map out his goals, deals, and tasks
  • How small actionable executions lead to long term compounding, massive events
  • Rest and relaxation is important to your success, as grinding and hustling can cause burnout
  • Streamline Media: Helping podcasters affordably produce podcasts  

 

Partner: Download our Sample Deal Package



Bullseye Tips:



Apparent Failure:

Not making it to medical school

 

Digital Resource

Trainual (training your employees)

 

Most Recommended Book:

The 5 AM Club: Own Your Morning. Elevate Your Life (Robin Sharma)

 

Daily Habit: 

Get up at 5 am with one hour of meditation, quick movement and reading.

 

Wish I Knew When I Was Starting Out:

That multifamily is really achievable for the common man

 

Best Place to Grab a Bite in Denver, CO

The African Grill 

 

Contact Karl:

Karlsona.com

Instagram: @karl.sona

Streamlined Podcasts (Use special promo code KARL for 15% off your first month)