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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Nov 28, 2017

How do you pick the right real estate agent? If you are like 70% of Americans, you probably just hire the first person you speak with. And you probably won’t ask about the agent’s performance and track record. Because of this, Aaron Hendon believe many home owners are being short changed during real estate transactions.

Aaron is a Seattle Realtor, real estate investor, author, educator and speaker. He is the managing partner of Christine & Company and his team consistently outperforms the local market, selling homes for over 5% more than local market averages. He has authored two books to help buyers and sellers hire the right real estate agent and gives his key insights to selecting the right agent on this episode of Target Market Insights.

Key Market Insights

  • Ran a bakery in New Mexico, then moved to Seattle in a sales job doing 100 calls a day before becoming a real estate agent
  • People think realtors job is to sell houses, but it’s actually to sell yourself
  • home in King County sales for 100.1% of listing price, Christine & Company sales are 107% of listing
  • His trick for achieving an almost 7% increase on the market: “Measuring It”
  • Seattle is seeing a 15-year low in available inventory with 4,000 people moving to the area each month
  • Amazon is largest employer in Seattle
  • Median price in Seattle has jumped from $535k to $735k
  • Zoning tax breaks drive apartment building not condos, with tens of thousands of apartments coming on the market
  • Affordability is an issue so residents are moving 30 minutes outside of the city to areas like Everett, Edmonds, Shoreline, Kent, and even Tacoma
  • People don’t ask realtors for their last 12 months of sales, because people are constrained on questions where they should know the answer
  • People think you’re supposed to know how to sell your home
  • 70% of home buyers hire the first agent they talk to
  • Tips to hire the best agent: Look for someone with a track record in sales at the pricepoint, not the neighborhood – do they have a buyer track record for buying homes under list price
  • Questions to find an investor friendly agent: How much of your business is from referrals? 


Bull’s Eye Tips:

Winning Your Market: Slow down, check your gut and rationally examine all aspects of the transaction

Market Changes: Read, Listen to podcasts, Setup Google Alerts

Daily Habit: Miracle Morning practice (Silence, Affirmation, Visualization, Exercise, Reading, Scribing)


Pre-Launch: Shortchanged by Shortcuts? 44 Surprising Ways People Rip Themselves Off When Buying or Selling Their Home by Aaron Hendon

Don't Get Fooled Again: An Insider's Guide to the 7 Questions You MUST Ask to Avoid Hiring the Wrong Real Estate Agent (Again) by Aaron Hendon

Best Business Books:

The Undoing Project by Michael Lewis 

Never Split the Difference
by Chris Voss

Pre-Suassion by Robert Cialdini  

Miracle Morning by Hal Elrod


Digital Resources




OverDrive - free library of eBooks, audio books and videos

Tweet This

  • We measure sales to list and you get what you measure
  • People think realtors job is to sell houses, but its to sell yourself
  • 70% of home buyers hire the first agent they talk to

Places to Grab a Bite:
Paseo Caribbean Food in Seattle

Connect with Aaron:


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