Sep 1, 2020
Many commercial real estate brokers (and educators) will sell you on the ability to just hire a third-party property management company once you buy an apartment community. However, it’s not quite as easy as hiring a PM and profiting. Property managers are valuable partners whose day-to-day responsibilities include screening tenants and fulfilling maintenance requests. However, they may not be equipped for asset management, where the real profits are made. So what exactly is the difference between property management and asset management?
The two go hand in hand, but the roles and objectives are different. Property management focuses on the resident's needs and physical structure, while asset management focuses on the financial performance of the property. Good property managers optimize rent collection, streamline maintenance requests, and proactively manage risks. Good asset managers monitor expenses and discern between increasing the property’s value and investing in necessary expenses. In this regard, asset managers are involved in strategy and execution, while property managers may only be involved in execution.
Whitney Ward realized that many commercial multifamily brokers have no vested interest after a deal is sold and wanted to create a full-service solution for investors to take them from acquisition to disposition. Whitney is the Founder and Principal Broker for Intuitive Management Partners. She oversees a full-service approach to investing in multifamily assets. She helps investors acquire, manage, and dispose of assets with an active role in asset management. In this episode, Whitney covers her full-service approach, the difference between asset management and property management, insights on third party management, and emerging trends in the Atlanta market.
Key Asset Management and Property Management Insights
You should manage 3rd party or partnership opportunities the same way and the fees should be the same as well.
No rent growth for 2 years, 3rd year you might see a 4-5% spike due to pent up demand.
Whitney used to think that her 11 years in corporate America was a waste of time, until she realized that the skills and experiences she gained, allowed her to be where she is today.
RealPage (investment management software)
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