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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Sep 1, 2020

Many commercial real estate brokers (and educators) will sell you on the ability to just hire a third-party property management company once you buy an apartment community. However, it’s not quite as easy as hiring a PM and profiting. Property managers are valuable partners whose day-to-day responsibilities include screening tenants and fulfilling maintenance requests. However, they may not be equipped for asset management, where the real profits are made. So what exactly is the difference between property management and asset management?


The two go hand in hand, but the roles and objectives are different. Property management focuses on the resident's needs and physical structure, while asset management focuses on the financial performance of the property. Good property managers optimize rent collection, streamline maintenance requests, and proactively manage risks. Good asset managers monitor expenses and discern between increasing the property’s value and investing in necessary expenses. In this regard, asset managers are involved in strategy and execution, while property managers may only be involved in execution. 


Whitney Ward realized that many commercial multifamily brokers have no vested interest after a deal is sold and wanted to create a full-service solution for investors to take them from acquisition to disposition. Whitney is the Founder and Principal Broker for Intuitive Management Partners. She oversees a full-service approach to investing in multifamily assets. She helps investors acquire, manage, and dispose of assets with an active role in asset management. In this episode, Whitney covers her full-service approach, the difference between asset management and property management, insights on third party management, and emerging trends in the Atlanta market. 

Partner: 1 Question Marketing Survey for New Event


Key Asset Management and Property Management Insights

  • The benefits of using a full-service multifamily broker and management service 
  • How Whitney built Intuitive Management Partners: 
  • Working on a fee-based vs. an equity stake in deals
  • Best practices for asset and property management 
  • The differences between asset and property management
  • Challenges and solutions of working with large property management companies  
  • What to expect when working with a property management company (pay attention to the fees!)

You should manage 3rd party or partnership opportunities the same way and the fees should be the same as well.

  • The advantages of partnering vs. hiring a third party management company
  • The state of the multifamily market and how it’s affecting acquisitions. 

No rent growth for 2 years, 3rd year you might see a 4-5% spike due to pent up demand. 

  • The hot real estate markets of Atlanta, Georgia
  • Best practices for real estate dispositions 

Bullseye Tips:


Apparent Failure:

Whitney used to think that her 11 years in corporate America was a waste of time, until she realized that the skills and experiences she gained, allowed her to be where she is today.


Digital Resource:


RealPage (investment management software) 


Most Recommended Book:

A Debt (Lane Strickland) 


Daily Habit:

Working out


Wish I Knew When I Was Starting Out:

Multifamily investing


Current Curiosity:

When the pandemic will end and who the President will be.


Best Place to Grab a Bite in Atlanta, GA: 



Contact Whitney:

Intuitive Management Partners

Intuitive Management Partners LinkedIn