Sep 4, 2020
Generating leads online has become increasingly important with in-person events, all but shelved during COVID. For multifamily investors and business owners, social media is a great outlet for attracting investors. And while most people turn to Facebook, another platform might be even more powerful for raising capital. Yakov Smart says LinkedIn is the platform real estate investors should leverage to attract investors.
LinkedIn is designed for professionals seeking connections and makes it easy to identify potential prospects. It is a powerful tool that still has strong organic reach, meaning your content can be seen by many of your connections. And you can leverage the search functionality to identify ideal investors - such as doctors or private equity groups. And unlike other platforms, you don’t have to build a massive following or post multiple times per day to consistently generate leads.
Yakov Smart is an expert at using LinkedIn to raise capital and attract investors and authored the book, Disrupting LinkedIn. In this episode, Yakov shares how to use LinkedIn to identify and connect with high-networth investors. In addition, he highlights how to engage on the platform without creating content, key insights on LinkedIn’s algorithm, and how to optimize your profile to attract clients.
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Key Insights for Attracting Investors on LinkedIn
The people who are going to win in this virtual age are those who are proponents of educating people first
Not everyone should be making their own unique content, you can be a creator or a syndicator.
LinkedIn is the most underutilized, best, and most scalable lead source for attracting high net worth, high-quality investors
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Bullseye Tips:
Apparent Failure:
Earlier this year in Australia speaking at a live seminar, he realized live events were not aligned to him and then COVID hit, and it set him up to dial in on his online systems.
Digital Resource:
Zub Title (video transcription service)
Most Recommended Book:
Psycho-Cybernetics (Maxwell Maltz)
Hustle Harder, Hustler Smarter (Curtis Jackson aka 50 Cent)
Daily Habit:
Meditation
Wish I Knew When I Was Starting Out:
Simple works better
Current Curiosity:
Marketing and behavior
Best Place to Grab a Bite in Scottsdale, AZ
Ocean Prime
Contact Yakov:
Raise More Capital with LinkedIn Leads (Free Online Training)