Sep 18, 2020
Video marketing is a powerful tool to connect with new leads and convert clients. In 2019, users spent a weekly average of six hours and 48 minutes watching online videos. And this number can only be expected to increase in 2020. Social media videos have steadily gained popularity, evidenced by the rise of Tik Tok and the launch of Instagram Reels.
YouTube and Facebook are the social media kings of video content and video marketing, but Chris Weiher prefers LinkedIn. Chris is the owner of Cleaver Creative, a video production firm that helps brands turn viewers into buyers. Chris’s video edit company was being driven by word of mouth, but he knew he needed to start marketing to attract new business. He was familiar with the power of video and realized it’s true strength when he used video marketing for LinkedIn.
“There are so many professionals who are there with a purpose to build their business, find a new job or network with other professionals,” says Chris. In addition, LinkedIn still delivers strong organic engagement. LinkedIn videos are a great way to market your business to a targeted audience.
In this episode with Chris, we discuss the importance of video marketing, leveraging video for social media, how to create the content your audience really wants, and how to avoid the 5 biggest mistakes people make using video marketing.
For ideas on video content, write down 10 frequently asked questions from your customers/clients
YouTube works well for ‘how-to’ videos. LinkedIn and Facebook shine with shareable videos.
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