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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Dec 12, 2017

As a fourth generation entrepreneur, Whitney Nicely was expected to work in the family business, but her vision differed drastically from her grandfather’s outdated views on gender roles. She decided to branch out on her own as a real estate investor and found her niche was in sandwich lease options, not making sandwiches. Since then she has helped train hundreds of future real estate rock stars to grow their portfolios and achieve financial freedom. On today’s episode, she breaks down the Knoxville, TN market, explains why every woman entrepreneur should look to real estate and how sandwich lease options are extremely profitable, quick and require little money up front.


Key Market Insights

  • 4th generation entrepreneur, family had dump truck since 1939
  • Started flipping furniture, dump trucks and then houses
  • Grandfather did not allow her mom to do business things, but she did not take that approach
  • Started doing real estate and did 14 deals in 9 months, $135k
  • Launched “First Deal Done Fast” Program, which includes scripts, rebuttals, coaching and more
  • Whitney’s farm area is East Knoxville
  • West Knoxville is a higher end location, Fountain City is where gentrification
  • Completed 10 sandwich lease options in her first year, 20 the following year
  • Makes money 3 ways through sandwich lease options: down payment from renter, rental income, equity in the sale
  • $10 bucks invested on first deal, received $13k in profit
  • Knoxville is scruffy, overlooked and more cost efficient, compared to Nashville, Memphis, and Chattanooga
  • Knox County has great opportunity
  • Oak Ridge is in Anderson County, companies are buying the land in Anderson County where atomic bombs were built
  • Wears a button that says, “I Buy Houses”
  • Working on First Deal Done Fast Plus, mastermind group


Bull’s Eye Tips:

Winning Your Market: Talk to Everyone

Tracking Market Changes: Market doesn’t shift much, talking to sellers

Daily Habit: Daily affirmation and mantra: “I make $100,000 every month, easily and consistently with the systems I have set up.”



Best Business Books:

Miracle in the Mountains by Harnett T. Kane 

Digital Resources



Tweet This:

“Real estate is not a fad”

“Think about where you want to be in 5 years, what will get you there in 5 years and crank it up!”

“Tell everyone that you buy houses”


“People like people, not faceless companies”


Places to Grab a Bite:

Calhouns on the River


Connect with Whitney:


Facebook Group:


Connect with John:


Twitter: @jcasmon

Instagram: @jcasmon


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