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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 6, 2018

After weighing the dreaded decision of placing his mother in a senior home, Gene Guarino realized there had to be a better solution than the big box retirement centers. What he found was a lucrative and underserved niche for senior assisted living homes. Gene shares how this strategy nets $10k per month, per house and why the demand should only grow in the future.


Key Market Insights

  • Started at 18, was a professional musician and ended up buying the place they were renting with no money down and made 90k profit five years later
  • Property was $28,500 and they borrowed $10,000 and took an assumable loan
  • 15 years ago heard about senior housing, but when his mom needed help he realized options were limited
  • When looking to put mom into a home, solutions were big box buildings, but mom didn’t want a hotel or country club
  • Senior Assisted Living: $3,750 per month per person – can have 10 people in one house, some states can have up to 16 residents
  • A single house should net $10,000+ monthly
  • Average cost is $4,000-8,000 a month per senior
  • Legally you can do 10 residents in a 1500 sq ft house
  • Focuses on private pay, not government funding
  • Senior demographic is in their 80s, their kids are 50s, 60s
  • Mom is not making the decision on where she lives, it’s the kids
  • Senior House Key Factors: Upper income neighborhood, single level preferred
  • Students all over the country, strategy works everywhere
  • 77 million baby boomers, 10,000 people turn 65 every day
  • Only 1.4 million assisted living beds currently
  • The Golden Girls model, 4 mature women in one house, rented by the room
  • Could have one caregiver and one manager that rotate; manager hires and finds the caregiver



Bull’s Eye Tips:

Winning Your Market: The seniors are easy to work with, but be careful with the family members and their expectations

Tracking Market Changes: Networking

Daily Habit: Make a list at the end of the day for the next day



Best Business Books:

The One Thing by Jay Papason and Gary Keller -

Traction by Gino Wickman -


Digital Resources



Tweet This:

  • A single house should net $10,000+ monthly
  • Gene’s motto: Do good and do well
  • Mom is not making the decision on where she lives, it’s the kids
  • You don't want 100 houses, you want the cashflow that comes from it


Places to Grab a Bite:

Los Dos Molinos -

St. Francis -


Connect with Gene:


Midwest Real Estate Networking Summit:


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