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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 20, 2018

They say do what you love, yet Tarl Yarber has become one of the top rehabbers in Seattle without even liking real estate. The founder of Fixated Real Estate, Tarl’s secret is developing systems that enable him to replicate a success formula. Find out why Dropbox is a critical resource for managing his flips, how he found new submarkets when his core area became too hot in Seattle and why the path of progress leads to Tacoma.

Key Market Insights

  • Attended a seminar 13 years ago with Robert Kiyosaki, Tony Robbins, Ron LeGrand and Marshall Sylver
  • Bought a $1,500 personal development program, then bought a $900 program on wholesaling to pay for the first program
  • Went into debt collection over $4,500, but was committed to wholesaling
  • Made $100k on first wholesale, Tarl’s share was $60k
  • Served as consultant to Charter Home Alliance and then became national sales director
  • Partnered with 5 of his colleagues and did his first 6 flips at the same time
  • After those partnerships fizzled, started Fixated Real Estate in 2014
  • In Seattle if you do 10 flips a year, you are in the top 10 flippers
  • Fixated handles 30-40 flips a year, with 12-17 active rehabs at once in Seattle
  • Currently has 9 active rehabs and will not go over 10 with solid margins
  • Three counties in Seattle: King, Snohomish, Pierce
  • Used to invest in downtown Seattle, but focuses now on King and Pierce counties
  • Majority of people are buying houses south of the city and headed towards Tacoma – South King County and Pierce County
  • New light rail built downtown Tacoma facilitates commuting from Tacoma to Seattle, boom will take place in south Seattle
  • Bought a home in Tacoma – cash flows $350 monthly, but has great economic upside
  • Leverages dropbox to track, organize and timestamp the progress of all projects
  • Founder of the Big Bad Ass Conference in Seattle from April 27-29

Bull’s Eye Tips:

Winning Your Market: Know your market, know your niche

Tracking Market Changes: Buy great deals today with downside protection, connect with people at his meetup

Daily Habit: First hour each morning is personal development (read, meditate)


Miracle Morning by Hal Elrod 

Best Business Books:

4 Hour Work Week by Tim Ferris

Tools for Titans by Tim Ferris 


Digital Resources





Tweet This:

“Problems don’t change, you change”

“I’m good at real estate because I don’t like it so I create systems to simplify it”

“I don't bet - it has to make sense today with the hope that it makes sense tomorrow”

Places to Grab a Bite:



Connect with Tarl:


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