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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 11, 2022

Avery Carl bought her first rental property at age 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 24 properties, and is the CEO and founder of the Short Term Shop, a real estate team that helps investors acquire short term rental properties in the most recession-resistant markets, and trains them on the methods that led her out of the corporate rat race and into financial freedom.  We spoke to Avery about short-term rentals, strategies to follow, and the importance of education.


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[00:01 – 05:09] Opening Segment 

  • Avery talks about her background.
  • How she started investing.
  • The reasons why she got into short-term rentals.

[05:09 – 15:25] The Short-Term Shop

  • She talks about how her short-term rental journey started out.
  • How they got some systems and processes going before they started purchasing new properties.
  • She explains what she does with the “Short Term Shop” and how she helps investors.
  • How she took the lessons learned and systematized them.
  • How she educates buyers.
  • How she helps investors remote self-management.
  • Short term rental specialized agent vs. Traditional residential agent

[15:25 – 30:45] All About Education

  • Avery talks about her podcast “The Short-Term Rental Show”.
  • She talks about her book “Short-Term Rental, Long-Term Wealth”
  • Things to know when investing in short-term rentals in metro markets.
  • Some of the common questions that Avery gets about short-term rentals.
  • Why she expanded her portfolio beyond short-term rentals.
  • The importance of building a diversified, recession-resistant portfolio.
  • The importance of a business plan of a deal.


[30:45 – 37:13] Round of Insights

Apparent Failure:

Getting fired by a client as a real estate agent.


Digital Resource:

Cozy App


Most Recommended Book:

Extreme Ownership


Daily Habit:

Waking up early.


#1 Insight for Short Term Investing

In short-term rentals, the success of a property is more dependent on how you manage it than the amenities of the property itself.


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Contact Avery:

Listen to Avery’s podcast “The Short Term Show” or go to her Youtube channel. Get her book “Short-Term Rental, Long-Term Wealth” at the Bigger Pockets Shop and to learn more go to Avery’s website.


Tweetable Quotes:

“I went from making $37k a year to owning a hundred and five properties in five years. If I can do it, you can do it. I am not special ”  - Avery Carl.

“In short term rentals the success of a property is more dependent on how you manage it than the amenities of the property itself.” - Avery Carl


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