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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 22, 2022

Roschelle McCoy has a passion for helping everyday people understand the power of real estate investing so they can live a financially free life by design.  She’s been investing in real estate since 2017 and currently controls over $6M in real estate assets in Florida and Illinois. Her single-family and small multifamily properties have seen the values multiply in three short years.  Roschelle is now focused on creating safe, affordable workforce housing in emerging markets across the US. 

We spoke to Roschelle about her journey into multifamily investing and the importance of networking and education.


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[00:01 – 05:53] Opening Segment 

  • Roschelle talks about her background.
  • She talks about the reason she started investing in real estate.
  • How she started buying larger properties.

[05:53 – 16:25] The Beginning of a Journey into Multifamily Investing

  • What you should start with if you want to start investing.
  • The reasons why you can start directly with multifamily investing. 
  • She talks about the 40 unit building she closed in Florida just recently.
  • The problems that they had along the way closing that deal.
  • Roschelle talks about the lessons learned from that deal.

[16:25 – 26:15] Networking and Education

  • She talks about how she structured the deal.
  • How networking has helped her through her first syndication deal.
  • Why putting yourself out there in social media is a great tool for finding investors.
  • The importance of consulting a lawyer and understanding what you can talk about when trying to find investors on social media.
  • Why a personal brand is so important.

[26:15 – 33:59] Round of Insights

Apparent Failure:

Her first capital raise for her multifamily deal.


Digital Resource:

Airtable App


Most Recommended Book:



Daily Habit:



#1 Insight for Multifamily Investing:

Consistent daily action.


Best Place to Grab a Bite in Illinois: 

Childers Eatery


Contact Roschelle:

To learn more go to Roschelle’s website. You can reach out to Roschelle on her Linkedin.


Tweetable Quotes:

“The power of a personal brand is maybe even stronger than a business brand.”  - Roschelle McCoy 

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