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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jun 14, 2022

Whitney Elkins-Hutten is the Director of Investor Education at She is a partner in $700MM of real estate including over 5k residential units, and more than 1400 self-storage units across eight states. She also has experience flipping $3 million dollars worth of residential real estate.

We talked to Whitney about the four pillars of wealth generation and passive investing.


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[00:01 – 07:30] Opening Segment 

  • Whitney talks about her background.
  • She talks about how she got her title and what she does;
  • She talks about how she got into real estate;
  • The things that led Whitney to educate herself.
  • How she started investing in both the active and passive side.

[07:30 – 18:41] Four Main Pillars of Wealth Generation

  • Some key lessons for investors;
  • Four main pillars of wealth generation; 
  • The importance of understanding the different ways real estate can be a value;
  • Some of the things you should do before quitting your professional career to start investing;

[18:41 – 30:58] Passive Investing

  • Some of the challenges that typical investors face and how Whitney helps them navigate;
  • The reasons why you should start investing passively and why you shouldn’t;
  • Some lessons learned through passive investing.
  • How passive investing can give you the time you need;


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 [30:58 – 36:12] Round of Insights

Apparent Failure:

Not removing herself from the equation in property management.


Digital Resource:



Most Recommended Book:

The One Thing


Daily Habit:



#1 Insight for Commercial Real Estate

The four pillars of wealth generation


Best Place to Grab a Bite in Colorado: 

McDevitt Tacos


Contact Whitney:

To learn more about Whitney go to her website.


Tweetable Quotes:

“If you go right to the end milestone, you may not get started”  - Whitney Elkins Hutten


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