Jul 29, 2022
Mike Verrett has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves To THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things:
- or Different.
We talked to Mike about how an audience thinks, how to approach an audience, and what you can do right now to make a difference in your business.
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[00:01 – 04:13] Opening Segment
[04:13 – 16:07] All About The Audience
[16:07 – 28:08] First, Best, Different
[28:08 – 34:30] Round of Insights
Having to do things he had no interest in to get to where he is.
Most Recommended Book:
Going to the beach with his dog
#1 Insight for Connecting and Engaging an Audience:
Your audience needs to be led to the purpose that your business represents to you.
Best Place to Grab a Bite in Rhode Island:
To learn more go to www.verretandassociates.com or connect with Mike on LinkedIn.
“Only 5% of what you want to say matters to an audience.” - Mike Verret
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