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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 19, 2022

Kim Radaker Bays is a veteran real estate investing expert and founder of Exponential Property Group, a multi-family real estate investment firm that has bought and sold over 9000 apartment units over the last 10 years. The company has been recognized as one of the Inc. 5000 fastest-growing private companies in the US.

Kim has been in the real estate industry for 10+ years and has grown Exponential Property Group from two employees to over 170. Before founding Exponential Property Group, Kim was involved with creating and running her family’s single-family rental portfolio and house flipping activities.

We talked to Kim about the ins and outs of how she grew her real estate business, self-managing, the importance of relations with brokers, and much more!


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[00:01 – 03:13] Opening Segment 

  • Kimberly talks about her background.
  • She talks about how she grew her business; 

[03:13 – 13:46] Explosive Growth

  • She talks about her first deal;
  • She breaks down how she did eighteen deals in eighteen months;
  • The importance of knowing what the lender requirements are for new investors;
  • Kimberly talks about self managing;
  • She talks about how they scaled from 2 employees to 170 employees;
  • The importance of relations with brokers;
  • How she makes sure she has people to partner up with;

[13:46 – 25:40] In House Businesses

  • She talks about her different businesses in the commercial space;
  • How her materials import business helped through the recent supply chain issues;
  • At what point you should consider bringing things in house;
  • Kimberly’s plan for her business 

 [25:40 – 29:45] Round of Insights

Apparent Failure:

A unit that they pushed really hard on renovations


Digital Resource:



Most Recommended Book:

Leadership and Self-Deception


Daily Habit:

Nothing in particular


#1 Insight for Investing 

Watch your numbers


Best Place to Grab a Bite in Dallas Fort Worth: 



Contact Kimberly:

To learn more go to and to learn more about her manufacturing business go to:

Tweetable Quotes:

“Make sure you are comfortable with the assumptions you are going in with.” - Kimberly Bays


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