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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 29, 2022

Sterling White is a seasoned Real Estate Investor, Philanthropist, & Former World Record Attemptee who was born and raised in Indianapolis, Indiana. Breathing and living real estate since 2009, Sterling is the Founder of Sonder Investment Group.

Throughout the span of more than a decade, Sterling has contributed to helping others become successful in the real estate industry. In addition, he has been involved with both buying and selling over 100 single family homes and scaled a personal portfolio to just under 500 units.

We talked to Sterling about direct to owner strategies, how the pandemic changed his philosophy, The Houston Market and lessons learned from working with VA’s.


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[00:01 – 03:01] Opening Segment 

  • Sterling talks about his background.
  • He talks about how he got into real estate investing; 

[03:01 – 14:43] A Dedicated Dive into Real Estate

  • Sterling talks about how he pivoted his strategy;
  • Why it’s a good time to build a direct-to-owner strategy;
  • He talks about the content he put into BiggerPockets;
  • How the pandemic helped change his philosophy; 
  • What Sterling is trying to get out of traveling the world;
  • The importance of understanding people;

[14:43 – 31:11] $50k Investment to Five Syndication Deals in a Year

  • He talks about the markets he invests in;
  • The Houston Market vs. The Indianapolis Market;
  • What you need to do to learn about a new market;
  • Lessons learned from working with VA’s;
  • Direct to owner VS. Brokers
  • The power of creating a personal brand

 [31:11 – 35:04] Round of Insights

Apparent Failure:

Not raising enough money on a deal to take care of the improvements. 


Digital Resource:

Living The App


Most Recommended Book:

Shoe Dog


Daily Habit:

Working out


#1 Insight for Investing 

Numbers don’t lie.


Best Place to Grab a Bite in Houston: 



Contact Sterling:

To learn more go to, click here to listen to the previous episode he did with John.


Tweetable Quotes:

“Numbers don’t lie.” - Sterling White


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