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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Jan 15, 2019

Mark Kenney knew he had to make a change. After his wife, Tamiel, expressed concerns regarding their marriage due to his long work hours, they agreed to focus on buying commercial apartments to generate passive income. Fast forward and they now own over 3,600 units. In addition, last year they helped others acquire 2,500 units. Today, Mark shares why apartment investing was the solution he needed to balance his financial goals and family commitments. In addition, he talks about the Dallas market and other areas, he’s investing in currently.


Key Market Insights

  • Mark and his wife Tamiel are the founders of Think Multifamily
  • Has invested in multifamily for over 20 years
  • Dad talked him out of his first real estate deal, partnered with his brother on first deal
  • Was working IT 80 hours a week, but his marriage was at risk
  • He and Tamiel decided to start investing in larger apartments to provide passive income
  • Purchased in Dallas and Mesquite starting out
  • Believes many people are paying too much in Dallas right now
  • Underwriting Tips: Get property management company to provide pro forma on the property, involve your lender early, and include a property tax expert
  • Active in 5 states – TX, FL, AL, GA and TN
  • Focused on this markets due to growth in population and job
  • Landlord-friendly markets with lots of development
  • Can use Yardi and CoStar for data, but focus more on boots on the ground contacts
  • Started training others through webinars and meetups
  • Created a group to help others get into multifamily and helps others do deals


Bull’s Eye Tips:

Winning Your Market: Be easy to work with

Tracking Market Changes: Talk to the experts that do it daily

Daily Habit: Work on highest priority things first



Best Business Books:

Get a Grip by Gino Wickman


Digital Resources

In-House Resources 


Tweet This:

“I knew I had to do something different, but my why was big enough to figure it out”

“A property management company that manages in a sub-market is going to know the area better than I ever will”


Places to Grab a Bite:

Perry’s Steakhouse


Connect with Mark:



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