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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Feb 13, 2019

Mark Ainley has rehabbed and stabilized over 450 properties and currently manages over 900 investment properties throughout the Chicagoland area.  Mark is the co-founder of GCR&D, a full-service Real Estate Brokerage, Property Management, and real estate investment firm in the Chicago Market that consults with both local and out of state investors on the acquisition, stabilization, and management of their rental property portfolio. GCRI has become one of the premier turnkey companies in Chicago, working with both US and International investors. 


Key Market Insights

  • Started investing back in 2003
  • Helps out of town investors looking on the South Side of Chicago
  • Porches in Chicago can be a challenge if not up to code
  • Preferred access to south side and cash flow opportunities
  • Implemented the BRRRR model starting out
  • Started by looking at the University of Chicago and their long-term expansion plans
  • Focus in Woodlawn and the 60617 zip code 
  • Looked for a standard house to renovate and replicated the model
  • Started selling turnkey to international investors
  • Turnkey = renovated property with no capital improvements, market rate tenants in place
  • Turnkey has received a negative reputation
  • Ask about property management
  • GC Realty has taken over projects from other turnkey providers
  • Tips for turnkey deals – find property manager first, then find a turnkey provider, and ensure you get a home inspection
  • Every South side property right now is “near” the Obama library


Bull’s Eye Tips:

Winning Your Market (as a property manager): Knowing the investor’s perspective

Tracking Market Changes: Network

Daily Habit: Get up early between 4am - 4:30am



Best Business Books:

Ninja Selling by Larry Kendell


Dichotomy of Leadership by Jocko Willink 


Digital Resources



Tweet This:

"Every [south side] property right now is near the Obama Library"


"Property managers have a stigma that they are just failed real estate agents"


Places to Grab a Bite:

Russell’s Barbecue in Elmwood Park


Connect with Mark:


Phone: 630-781-6744



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