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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 19, 2019

Ryan McKenna was introduced to syndications in 2002 and spent 15 years studying and investing passively before taking an active investor. Ryan is the founder of McKenna Capital, a private equity firm that helps investors to become passive equity partners in institutional-quality, recession-resistant, real estate. Focusing on value-add multifamily, self-storage and manufactured home parks, McKenna Capital has helped investors allocate capital across 5,000+ units with a combined asset value over $500,000,000. On today’s episode, he shares his tips to raise millions and his principles for vetting an operator.


Sponsor: Get Your Early Bird Tickets to the Midwest Real Estate Networking Summit


Key Market Insights

  • Got involved in real estate syndications back in 2002 while playing baseball at Arizona State through a teammate’s father
  • In 2006, began with single family rental in Arizona
  • Realized he couldn’t scale with single families
  • 15 years of studying and learning before starting McKenna Capital
  • Began investing with his mentor and decided to bring other investors into the deals
  • Built a list of 250 people in his network and only 5 said I’m not interested.
  • Relationships with 7 operating partners
  • 12 deals in 2018: 9 multifamily, 2 self-storage, and 1 mobile home park
  • Ryan’s tips on raising capital – build a reputation as someone people would bet on
  • What Ryan seeks in an operator: Character, track record, communication, team and business plan
  • Sees investor interest continuing to expand
  • Partnering with multiple operators allows for diversification
  • Buying B and C class, value-add multifamily, self-storage and mobile home parks, which tend to do well during recessions
  • Manufactured home parks are more tailored towards retirees
  • Mobile home parks way more demand than there is supply, but they are extremely affordable


Sponsor: Be sure to check out the #InvestThis Podcast with Scott Bower


Bull’s Eye Tips:

Winning Your Market: Build your brand

Tracking Market Changes: Buy in markets with population and job growth

Daily Habit: Daily gratitude journal



Best Business Books:

Best Ever Apartment Syndication by Joe Fairless and Theo Hicks -

Digital Resources



Tweet This:


“It’s my mission to spread the word on real estate”


“The best way to start and raise money is to gain experience investing in someone else’s”



Places to Grab a Bite:

Chicago Cut 


Connect with Ryan:




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