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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Apr 17, 2019

Marco Santarelli is the host of the Passive Real Estate Investing Podcast and the founder of Norada Real Estate, a premier real estate investment firm.  Marco’s mission is to help people create financial freedom by taking the guesswork out of investing.  His team is dedicated to researching top real estate growth markets and structuring complete turnkey real estate investments to minimize risk and maximize profitability. On today’s episode he shares how to invest in any market and his tips for turnkey investing.


Partner: Get Your Early Bird Tickets to the Midwest Real Estate Networking Summit


Key Market Insights

  • When he turned 18 he made the decision to invest in real estate through a townhome
  • Fell victim to the dot com crash and went back into real estate, acquiring 84 doors over 9 months
  • Did not want to mentor others, but helped people do turnkey investing
  • There is no industry definition of turnkey real estate – Norada’s definition – good markets, tenant occupied, cashflow day one while maintaining direct ownership
  • Most investors will purchase multiple times and need to be serviced as such
  • Prefers to stay agnostic about choosing markets
  • Live and die by your property manager, who is managing the asset
  • Cashflow markets are areas that deliver strong cashflow, but those markets don’t often have appreciation potential
  • Cyclical markets appreciate or depreciates more rapidly than the US norm – key is to get in at the right time and the right location
  • Hybrid is a market that is good on cashflow, provides average or above average rates of return
  • Take a top down approach, start with the market, then work your way down to the submarket and then the property
  • US has become the new safe-haven – great lending environment, real asset
  • Lots of wealth coming in from China and other countries, due to concerns in their local markets
  • What’s the job environment, specifically jobs that add to the middle class
  • You’ll want to see low unemployment and see YOY growth and the expectation of jobs to continue to be added
  • Look for positive net migration – you’re looking for a growing pool of renters and buyers
  • Look at prices for the region - not excessive, but consistent


Partner: Be sure to check out the #InvestThis Podcast with Scott Bower

Bull’s Eye Tips:

Winning Your Market: Have the right team

Tracking Market Changes: Subscribe to newsletters and reports

Daily Habit: Write out the goal



Best Business Books:

Traction by Gene Wickman


Retire Early with Real Estate by Chad Carson


Digital Resources

G Suite


Tweet This:

“You don't have to be an expert, but you need to be a student”


“The more you learn, the more you earn”


Places to Grab a Bite:

Peet’s Coffee


Connect with Marco:


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