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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 17, 2021

Lee Kiser is Principal and Managing Broker of Kiser Group, which he co-founded in 2005 with his partner, Estella Kiser (General Counsel, Kiser Group). Lee has assembled the team that has led Kiser Group from a small start-up firm to the company it is today.

Today, Lee remains an active broker in addition to running Kiser Group, and has a personal career transaction volume greater than $3 Billion.

Let’s welcome Lee to the show and learn more about how he and his firm bring an innovative, dynamic perspective to mid-market multifamily real estate.

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[00:01 – 05:40] Opening Segment 

  • Lee talks about his background.
  • Going from being a broker to launching your firm.
  • How he and his spouse play into their strengths in their firm.

[05:40 – 16:06] The Mid-Market and The Best Way to Grow

  • Lee explains what mid-market is.
  • Why the mid-market space.
  • What an investor should be looking for when looking to work with a broker.
  • The importance of team members and referrals.
  • Advisor vs. Salesperson

[16:06 – 36:11] What to Look for in a Broker

  • What to look for in a broker on the acquisition side.
  • What to look for in a broker as an owner.
  • The importance of an attorney.
  • Serving and not selling.
  • Why credibility is very important.
  • Lee talks about the Chicagoland market and what to watch

[36:11 – 33:58] Bullseye Round

Apparent Failure:

Not understanding the company from their broker’s perspective.


Digital Resource:

Salesforce, Trello


Most Recommended Book:

How to Win Friends and Influence People


Daily Habit: 

Getting up early


Current Curiosity:

Where the brokerage industry is headed.


Best Place to Grab a Bite in Chicago:

Taste of Lebanon


I Wish I Knew When I Was Starting:

That it’s about how much you know, and how much you work and not about how grey your hair is.


Contact Lee:

You can connect with Lee on Linkedin or on his website.


Tweetable Quotes:

“If you make it about the objectives, and not about the sale, not about the commission; You become of meaning to your clients. .” - Lee Kiser

“One thing that a broker can do and an attorney can’t, is wear both hats and that is dual agency.” - Lee Kiser


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