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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 20, 2021

Lennon Lee and Stony Stonebraker hit it off as they pursued their investment goals and acquired interests in properties in Texas and Florida. At the same time, Lennon built a popular monthly multifamily meetup in Miami.

Their chance meeting at that lunch led to a partnership in teaching the advantages of passive investing in commercial real estate to other families. From the Multifamily Meetup to educational resources to teaching youngsters in Big Brothers & Big Sisters how to play the Cash Flow game, they continued to reach out to their communities. And finally, it led to the creation of Passivo REI, with a focus on the Latino investor.

Let’s welcome Lennon and Stony to the show and learn more about the Florida market and their approach to real estate.


[00:01 – 03:25] Opening Segment 

  • Lennon and Stony talk about their backgrounds.
  • How they started investing.
  • How they formalized their company Passivo.

[03:25 – 18:20] The Florida Market and Marketing

  • Stony breaks down the Florida Market.
  • Why the Florida market is growing.
  • The parts of Florida they prefer to invest in.
  • Why understanding your target avatar is important.

[18:20 – 29:29] Niching Down Your Audience

  • Stony talks about their podcast.
  • The relationships between Latin American investors.
  • Understanding cultural norms.

Announcement: Download Our Sample Deal and Join Our Mailing List 

[29:29 – 36:48] Bullseye Round

Apparent Failure:

Making the wrong investment in the past.


Digital Resource:

Syndication Pro


Most Recommended Book:

The E-Myth Revisited


Daily Habit: 

Working out.


I Wish I Knew When I Was Starting:

The financial benefits of real estate


Best Place to Grab a Bite in Florida - Miami:



Contact Lennon and Stony:

You can connect with Lennon and Stony on Facebook, Linkedin, Instagram or on their website.

Go to to download their book and check out their youtube.


Tweetable Quotes:

“Real estate has all the vehicles to extend your time for money and having that money work for you .” - Lennon Lee

“We want to be happy by helping people become successful themselves.” - Stony Stonebreaker.


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