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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Sep 28, 2021

Tiffany Ward is a new mother, cross-fitter, and real estate investor. She started investing in real estate by buying a foreclosure at the age of 23 in Richmond, VA. In 2019, she turned to multifamily investing and in her first apartment deal invested out of state and served as a Key Principal. Tiffany founded Utmost Capital and works with others to invest alongside her in apartments. 

Let’s dive in to hear more on real estate investing and business.

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[00:01 – 05:20] Opening Segment 

  • Tiffany talks about her background.
  • Why she is pursuing real estate
  • How her parents being debt free affected her approach to real estate

[05:20 – 11:28] Why Real Estate?

  • What the first deal she did was like
  • How she overcame paying too much and other obstacles in her first deal
  • Lessons Tiffany took away from her first deal
  • Why you should definitely have a property manager
  • Why having operating reserves is crucial
  • How a mentor can accelerate your process exponentially
  • How thinking bigger allowed her to pivot to multifamily

[11:28 – 19:20] Covid Aftermath and Joint Venture

  • How Tiffany started seeing the effects that COVID had on her business later on
  • Joint Venture vs. Syndication
  • The key differences between a key principle and an operator.
  • How Tiffany got comfortable with the market.
  • Best practices to learn about an area to invest in.


[19:20 – 24:49] Bullseye Round

Apparent Failure:

Not trusting her gut 


Digital Resource:



Most Recommended Book:



Daily Habit: 

Taking her dog to walks


Curious About:

How she can get her kid to bed at night


I Wish I Knew When I Was Starting:

The power of a partnership


Best Place to Grab a Bite in Richmond

Lilly Pearl


Contact Tiffany:

Reach out to Tiffany at

Tweetable Quotes:

“If people don’t know you, they are not going to be interested in investing in deals with you.” - Tiffany Ward

“Trust in your gut as it pertains.” - Tiffany Ward

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