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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Dec 14, 2021

Jonathan Greene is a lifelong real estate investor, concierge agent, and on-market team leader.  Jonathan has experience acquiring small multifamily, particularly using house hacking strategies. He helps other investors use the same and is a full-time real estate investor. 

Let’s dive in to learn more about how to negotiate, select the right agent, the important things to look for in comps, and the best ways to find the best deals.

 

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[00:01 – 05:54] Opening Segment 

  • Jonathan talks about his background.
  • How Jonathan leverages his past experiences in Real Estate
  • The importance of negotiation skills

[05:54 – 09:33] Negotiating 101

  • Jonathan breaks down how to approach negotiations.
  • The importance of relationships in negotiations.
  • What needs to be done before negotiating.
  • Why cash for keys isn’t available anymore after Covid.
  • The importance of nurturing your relationships with tenants.

[09:33 – 38:44] House Hacking and The Comp Process

  • Some invaluable tips on house hacking for those who are just starting out.
  • What to look for in your first house hack and how to maximize the value. 
  • The importance of evaluating the rent roll.
  • Jonathan walks us through the importance of the comp process and what to look for.
  • The importance of finding an investor-friendly agent.
  • Important tips on how you can find the right places to invest
  • How investing in a market around where you live or lived gives you leverage.

 

[26:04 – 31:02] Round of Insights

Apparent Failure:

His first real estate team

 

Digital Resource:

Homebot.ai

 

Most Recommended Book:

Who not How

 

Daily Habit: 

Tracking everything he does with spreadsheets.

 

Curious about:

Mainstreet Commercial

 

#1 Insight for Multifamily Investing

Start with the market and the submarket before you even get into the underwriting model.

 

Best Place to Grab a Bite in New Jersey: 

La Salbuen

 

Contact Jonathan:

To learn more go to Jonathan’s website. Reach out to Jonathan through his Instagram or email him at info@streamlined.properties and visit his Youtube channel for more tips.

 

Tweetable Quotes:

“If you are new and you have the cash to go twenty units - you better have someone who can evaluate all the potential pitfalls of the project and that only comes from experience.” - Jonathan Greene

“For multifamily investing there’s nothing more important than having an agent that understands data” - Jonathan Greene

 

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