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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Feb 8, 2022

Jens immigrated from Denmark in 1996 and after a successful career in IT, Jens followed his passion for real estate and coaching and is now a full-time real estate investor and coach. He is currently a direct owner or General Partner in over 1,400 apartment units around the country, valued at over $100M.


Let’s dive in to learn more about Jen’s transition from being a limited partner to a general partner and his insights from the Cleveland market.


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[00:01 – 04:20] Opening Segment 

  • Jens talks about his background.
  • Why he left his IT career.
  • How he transitioned into active deals from the passive side.
  • She talks about why she is doing coaching and what her purpose is.

[04:20 – 11:56] Limited Partner VS General Partner

  • Jens talks about the differences between being an LP or GP.
  • The upsides and downsides of being a general partner.
  • He talks about the work involved in being an active investor.
  • Jen talks about a deal they’ve been working on.
  • The things you should watch out for when switching from LP to GP.
  • The importance of having a great team with complementary skills.

[11:56 – 23:13] The Cleveland Market

  • Jens talks about how they got into the Cleveland Market.
  • Why they specifically prefer the Cleveland Heights Market.
  • Jens breaks down what they focus on to find the best places to invest.
  • The reason they prefer to hold properties for 7 to 8 years.
  • How they are managing their properties.
  • The importance of managing the asset manager.


[23:13 – 26:59] Round of Insights

Apparent Failure:

Underestimating the amount of CapEx you need to put into old properties.


Digital Resource:

Asana and Slack


Most Recommended Book:

High Performance Habits


Daily Habit: 

Doing yoga in the mornings.


Curious about:

How inflation is going to impact their returns.


#1 Insight for Multifamily Investing:

Understanding the importance of asset management for the success of any deal you get into.


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Contact Jens:

To learn more, you can go to Jen’s  website or reach out to him via email.

Go to Ep.103 to listen to the previous episode Jens joined as a guest.


Tweetable Quotes:

“Think about your post-closing structure. Figure out what roles and responsibilities you need to have in place so that you’re ready to execute it the day the property closes.” - Jens Nielsen

“Asset management is so important for the success of any deal you get into.” - Jens Nielsen


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