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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Mar 16, 2021

Jason Stubblefield has been investing in real estate for over a decade, beginning with single-family homes. He eventually became a broker with Keller-Williams. Like many others, he realized being a real estate investor on multifamily properties would be a better path to scale his portfolio. He is a general partner in over 900 multifamily units and has developed a knack for finding smoking deals in a tight market.
 
After high school, Jason set a number for himself and once he met it financially, he realized he wasn’t fulfilled in his career path, and the thought of dying in a cubicle triggered him to take action. This journey led him from the Marine Corps to computer science, and then real estate. He started buying single-family houses but realized he wasn’t scaling quickly enough, which led him to multifamily.
 
Jason is invested in growing markets in the Southeast region. He lives in Lawrenceville, Georgia just outside of Atlanta. His portfolio includes deals in KY, GA, TN, and TX. In this episode, he breaks down his affinity for the Southeast region, how to find smoking deals, and how to avoid death by cubicle.
 
Partner: Text: “EQRP” to 72000 and receive a special eQRP report on taking control of your retirement money
 
Key Insights on Finding Great Deals in a Competitive Market
  • Going from the Marine Corp to Computer Science to Real Estate
  • How Jason caught the real estate investing bug, and what drove him to go from single-family to multifamily
  • The challenges of starting out in multifamily investing
  • Finding the right market
  • Investing in the Georgia market (Atlanta, Augusta)
 
I like markets that are right outside the metropolitan area because you can find better deals.
 
  • Discussing secondary and tertiary markets
  • Jason explains the potential he saw in his first large deal in Tennessee: 34 units, 50% vacant and beat up, and how he turned a profit
To find a smoking deal, you have to focus on solving a problem.
  • The criteria that Jason looks at when selecting a market to invest in
  • Creating deals in a frothy market
  • The structure and process of using a company to automate off-market deals
  • The calculations behind a good deal
  • Tips to building strong broker relationships
I put brokers on my email list so they know my name and see that I’m active in the multifamily space.
  • The process Jason and his team follows to effectively manage multiple deals and properties in multiple markets
 
 
Bullseye Round
 
Apparent Failure: I passed on a couple of deals that just didn’t feel right, and it taught me to trust my gut.
 
Digital Resource:
Process Street
 
Most Recommended Book:
As a Man Thinketh (James Allen)
 
Daily Habit:
Miracle Morning, meditation, and exercise
 
Current Curiosity:
Trying to figure out IMF and WHO
 
Wish I Knew When I Was Starting Out:
The business part of multifamily, because it’s not just about getting a good deal.
 
Best Place to Grab a Bite in Atlanta, GA:
Jimmy Nick’s Barbeque
 
Get in Touch with Jason: