Jun 8, 2021
Today’s guest is Brian C. Adams.
He is the President and Founder of Excelsior Capital, where he
spearheads the investor relations and capital markets arms of the
firm. He has ten years of experience in real estate private equity
and has advanced knowledge in best practices for strategic real
estate investing.
Let’s dig in to learn more about
Brian’s inspiring experiences in raising capitals, leveraging
networks, and the abundance mindset.
[00:01 – 12:30] Opening Segment
- Brian shares the story about his background and
career journey.
- Do’s and Don’ts of capital raising for newer
operators.
-
- Ego-oriented pitching approach vs. empathetic
pitching approach
- If you ask for advice, you will get money; if
you ask for money, you will get advice.
- Providing what people need and what they will
be looking for in the investment opportunity.
- The scales of people’s privilege in
networking.
[12:31 – 17:10] How to Leverage and
Build Network to Raise Capital
- How to leverage whatever we have and build our
network if we are starting from a place where most of the people we
know are uncredited and do not have the funds to
invest.
- Understand what people want, what else is out
there, and who you are competing with.
- Create content, do some co-branded and thought
pieces to address the issues, and try to solve the
problem.
- The best way to preset and presale your
marketplace.
- Become the resource for people.
- Visit https://www.excelsiorgp.com/
to get your free online course
download on ‘How to raise capital.
[17:11 – 27:20] The Team Mentality and
Abundance Mindset
- The first step of educating ourselves on real
estate investing.
- Listen and learn from other people’s
experiences in real estate.
- Vibe to certain people frequencies.
- Approach and start some short conversations
with real estate people on platforms like LinkedIn to learn from
them.
- The sense of community in commercial real
estate.
- The team mentality and abundance
mindset.
- Brian shares about the impact we make in
raising other leaders.
- If you are interested in multifamily and want
to review a sample deal, check out our special download of a sample
deal package on casmoncapital.com/sampledeal,
and join our mailing list to get tips on exclusive investment
opportunities.
[27:21 – 44:24] The Mistakes and
Lessons
- Brian shares some of the biggest mistakes he
has made on the operator side.
- Understand the two risks involved with
investing in small deals.
- The disconnection between investing in real
estate and building small syndication businesses.
- If you do not take your business seriously,
serious investors will not take you seriously.
- The institutional mindset.
- The importance of being transparent, clear, and
communicative in setting expectations with your
investors.
- Brian shares some thoughts and tips for someone
who has done a deal but is not working out and how he conveys it to
his current investors.
- The challenges and advice for limited
partnerships in vetting deals and opportunities.
- Brian talks about the strict ‘No A-hole’
policy.
[44:25 – 50:39] The Bull’s eye
round
- Apparent Failure:
-
- Failure to be a successful
attorney.
- Digital Resource:
-
- Most Recommended Book:
-
- Daily Habit:
-
- Wake up early, do a little bit of meditation,
and hit the gym.
- Current Curiosity:
-
- The democratization of access to alternative
and the fractionalization of ownership of real
assets
- The ability to use blockchain and crypto to
enable more people to participate in real estate
investing.
- Everything that is happening in the tax space
currently.
- Wish I Knew When I Was Starting:
-
- Best Place to Grab a Bite in
Nashville.
-
- How to connect with Brian.
-
- Final words from me
Tweetable Quotes:
“If you ask for advice, you
will get money; if you ask for money, you will get advice..”
– Brian C. Adams.
“Oftentimes people
over-complicate a simple asset class. ” – Brian C.
Adams.
“If you do not take your
business seriously, serious investors will not take you seriously.”
– Brian C. Adams.
You can connect with Brian
on Linkedin; you can also send him an email to
badams@excelsiorgp.com and check out his website at /www.excelsiorgp.com/
Thank you for joining us for
another great episode! If you're enjoying the show, please
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To enhance your multifamily
knowledge and achieve greater success in your business, you can
connect with me on LinkedIn and Facebook or check out my website www.casmoncapital.com/.