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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Apr 24, 2020

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched Array Digital.


Erik is based in Virginia and host of The Journey to $100 Million Podcast. In this episode, we discuss effective business models, digital marketing strategies, content marketing, and social media.  In addition, Erik explains how to use content marketing with SEO to boost your rankings on Google. 


Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club


Key Insights

  • How Erik started in the digital marketing space and built a company from scratch.
  • Why Project Based Profits puts your business in a vulnerable position.
  • How to find new clients and business.
  • B2C clients and B2B clients require two different kinds of marketing.
  • How to reach your target audience via demographic targeting on digital platforms.
  • The metrics of marketing to reach your target audience: CPI and CPM. 
  • How to market your multifamily business via digital, broadcast, and print to reach your target audience.
  • How to drill down to reach your perfect audience via Google (owns YouTube)  and Facebook (owns Instagram)
  • The best ways to use content marketing and how to get SEO (Search Engine Optimization) momentum
  • Ways to write content to get a Google boost 
  • Retargeting is showing an ad to people after they’ve visited and left your website. After they leave your site, and visit platforms that your business runs ads on, such as Facebook, your retargeted ad will be shown to them.  
  • Why SEO is a long term play and advertising is pay-to-play.
  • Lessons from The State of Digital Marketing Address.
  • Ways to show that you’re better than your competitors. 
  • What is working right now in Social Media (TikTok)
  • What social platform is good for your business? You have to look at the demographics.
  • Finding out what’s best for your business: A personal brand or a business brand; and what are the best platforms to market your brand.
  • Journey to $100 Million Podcast: Teaching people how to get past obstacles 
  • Learning lessons from your failures and other people’s mistakes


Partner: Download our Sample Deal Package


Bullseye Tips:


Digital/Mobile Resources:

Journey to $100MM Dollars

Marketing School (Neil Patel and Eric Siu)

Grant Cardone (Cardone Zone Podcast)

Gary Vaynerchuk Podcast


Most Recommended Book: 

Profit First by Mike Michalowicz

I WIll Teach You How to Be Rich by Ramit Sethi


Daily Habit:

Running (take care of yourself first)


Current Curiosity:

How social distancing and social media are going to affect personal interactions in the future. Will we ever shake hands again? 


Get in Touch with Erik

Website: Array Digital

Twitter: @iamerikjolson