Apr 24, 2020
Finding new clients, investors,
or customers is critical for any business to be successful. Many
know digital marketing works, but struggle to develop a plan that
effectively identifies and engages with their target audience. To
help business owners leverage digital marketing to drive profits,
Erik J. Olson launched Array Digital.
Erik is based in Virginia and
host of The Journey to $100 Million Podcast.
In this episode, we discuss
effective business models, digital marketing strategies, content
marketing, and social media. In addition, Erik explains how
to use content marketing with SEO to boost your rankings on
Partner: Get Multifamily and Marketing Consultation
through the Capital Impact Club
Erik started in the digital marketing space and built a company
Project Based Profits puts your business in a vulnerable
to find new clients and business.
clients and B2B clients require two different kinds of
to reach your target audience via demographic targeting on digital
metrics of marketing to reach your target audience: CPI and
to market your multifamily business via digital, broadcast, and
print to reach your target audience.
to drill down to reach your perfect audience via Google (owns
YouTube) and Facebook (owns Instagram)
best ways to use content marketing and how to get SEO (Search
Engine Optimization) momentum
to write content to get a Google boost
- Retargeting is showing an ad to people after
they’ve visited and left your website. After they leave your site,
and visit platforms that your business runs ads on, such as
Facebook, your retargeted ad will be shown to
SEO is a long term play and advertising is pay-to-play.
- Lessons from The State of Digital Marketing
to show that you’re better than your competitors.
is working right now in Social Media (TikTok)
social platform is good for your business? You have to look at the
- Finding out what’s best for your business: A
personal brand or a business brand; and what are the best platforms
to market your brand.
- Journey to $100 Million
Podcast: Teaching people
how to get past obstacles
- Learning lessons from your failures and other
Partner: Download our Sample Deal Package
Journey to $100MM Dollars
Marketing School (Neil Patel and Eric Siu)
Grant Cardone (Cardone Zone Podcast)
Gary Vaynerchuk Podcast
Most Recommended Book:
by Mike Michalowicz
I WIll Teach You How to Be
Rich by Ramit
Running (take care of yourself
How social distancing and social
media are going to affect personal interactions in the future. Will
we ever shake hands again?
Get in Touch with Erik