Mar 23, 2021
Raising capital is one of the
key elements of apartment syndication. To be successful, you need a
network of high-earning professionals that are able and willing to
invest in your deals. The next level is being able to secure
private equity from investors that can routinely write six and
seven-figure investments. AdaPia d’Errico works with institutional
investors like family offices to invest passively in multifamily
AdaPia d’Errico is a visionary leader with 20+ years of experience across countries, cultures, and both corporate and start-up environments. She is a respected fintech entrepreneur, executive and evangelist who brought real estate crowdfunding into the mainstream. Today, she is a Principal and the VP of Strategy of the real estate private equity firm Alpha Investing where her firm invests in multifamily, senior housing, and affordable housing nationwide with a portfolio of over $1.5BN in property value. AdaPia is also an author and a powerful keynote speaker whose talks and books inspire people to trust themselves, be their own authority, and step into their most powerful leadership roles in all areas of life.
I sat down with AdaPia to learn what high-net-worth investors look for in a sponsor, how to stand out when you don’t have a long track record, and how being vulnerable and transparent is an underrated attribute when working with passive investors.
Key Insights to Attract Capital from Private Equity Firms
When crowdfunding came along as an option to invest, I thought how amazing, as I found I could turn fans into investors.
Crowdfunding companies started as tech companies, and are now real estate companies.
Technology and marketing are inundating everyone and no one is paying attention, which makes a phone call more appreciated as they can talk to a real person and have a conversation, making them want to deploy more capital.
If you want to take your business to the next level, you have to operate as though you are a next-level operator.
When we notice that our email open rate is going down, we call those who have not opened up the last few emails to see why and start a dialogue.
Any question you have is a valid question, and if anyone shuts you down, walk away.
Lost $250,000 many years ago to fraud, but it was the catalyst that got me into the real estate crowdfunding space.
Most Recommended Book:
Reading biographies or autobiographies to learn from others experiences
Meditation and contemplation
Expanding my consciousness
Wish I Knew When I Was Starting Out:
The intention in which you do something determines the outcome
Best Place to Grab a Bite in Los Angeles:
Get in Touch with Adapia:
Alpha Investing (request access + blog posts)
LinkedIn (send her a message!)