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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Feb 17, 2026

Curtis Grimes is a Florida real estate professional with 20+ years of investing experience. He’s a licensed Realtor in Florida, a certified general contractor, a certified home inspector, and a certified elevator instructor. Curtis and his wife work as a team under “The Grimes Group,” with Curtis primarily focused on buyers and his wife primarily focused on listings. 

 


 

Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here

 


 

Key Takeaways

  • Avoid overextending and keep capital in reserve so you can survive downturns and stay in the game 

  • Treat real estate like a real business: track overhead, know your numbers, and manage cash flow consistently 

  • When converting a home into a rental, lead with the numbers, the long-game use case, and the HOA/condo rules that can limit renting 

  • In vacation-rental markets, price and occupancy fluctuate, so model seasonality and make sure you can still cover overhead during slower months 

  • Build stability through disciplined lead generation, financial planning, and repeat/referral relationships that compound over time 

 


 

Topics

From Queensbridge to Florida real estate

  • Curtis shares his early background in New York, the move to Florida, and how he and his wife built their real estate path together 

Surviving 2008 and rebuilding with resilience

  • Losing properties and even a primary residence, then continuing forward by downsizing, consolidating, and planning for recovery 

How to avoid “feast or famine” as an agent or investor

  • Why lead generation, budgeting, and running operations like a real business matters more when the market slows 

Vacation rentals and seasonality in Orlando

  • Stabilizing rents and home prices, plus how peak and off-peak seasons affect pricing strategy and returns 

Converting a home into a rental

  • How to think through valuation, numbers, demand drivers, and especially HOA guidelines and rental restrictions 

 


 

📢 Announcement: Learn about our Apartment Investing Mastermind here

 


 

Round of Insights

Failure that set Curtis up for success: 2008, and the reset it created around reserves, resilience, and never being caught without enough overhead coverage again.

Digital or mobile resource Curtis recommends: He suggests reaching out to The Grimes Group directly for market data and updates.

Book Curtis has recommended or gifted the most in the last year: Shift and The Psychology of Money

Daily habit that helps Curtis stay focused: Creating a routine, waking up early, starting the day with gratitude, and structuring his mornings around calls and appointments.

Favorite restaurant in Orlando: Chili’s.

 


 

Next Steps

  • Reach out to Curtis via e-mail.

  • Check out the website to learn more: Link

  • Review your personal and business reserves, and define the minimum cash cushion you need to survive a slow market 

  • Write down your monthly overhead and track it like a business (not “whatever is left is profit”) 

  • If you’re considering turning a home into a rental, verify HOA/condo bylaws and rental restrictions before you commit 

  • Model seasonality if you’re underwriting a vacation rental, and pressure-test your numbers in slower months 

 


 

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