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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 23, 2019

Rashauna Scott is a millennial thought leader who strategically uses her influence to raise awareness about wealth building through investing in real estate. She is the founder of Flippin' In Heels, Inc. a community for women real estate investors that hosts conferences, property tours, online summits and much more. With over 30,000 Instagram followers, Rashauna is an expert at building IG engagement and shares the tips and strategies she uses to gain influence on the platform. 



Partner: Download a Free Sample Apartment Deal Package



Key Market Insights

  • Born and raised on the Southside of Chicago
  • 3 Flips Currently: Morgan Park, Calumet City and 73rd and Western
  • We have to be specific with what we want and our budget
  • Clients are millennials: house-hacking is the craze in Chicago’s Southside
  • So much demand, there is not enough inventory for 2-4 units
  • Social media is 100% free marketing where you control the message
  • Breaking down barriers, highlighting women investors
  • Our input will equal our output
  • Rashauna has gained clients through social media, has received deals through social media
  • Started at a new brokerage
  • You need to ask: Why are you on social media? Are you more focused on entertaining or doing business?
  • How do I differentiate my personal from my business
  • Your business is you – people do business with you because they know you
  • Who you are is who you are in business and in personal life
  • Finding where your tribe is on social media
  • Harder to fake what you’re doing on Instagram
  • Show what you’re doing, the deal, the client and this creates social validation
  • Social Media Mistakes: Not using it as an education platform - jab, jab, jab, then right hook
  • One of the secrets is to educate, inform and highlight
  • Find out what your audience wants and
  • The Key to Social Media Growth: Experiment, try it all and see what works
  • Make your content purposeful
  • Be an advocate for your clients and share how you’re fighting for your clients
  • IG Tip: Take time to get a strong look for your page



Partner: Check out the Passive Income through Multifamily Real Estate podcast with Kyle and Lalita Mitchell



Bull’s Eye Tips:

Winning with Social Media: Create great content

Tracking Market Changes: Education is key, show up and ask questions

Daily Habit: Wake up early



Best Business Books:

Retire Young, Retire Rich by Robert Kiyosaki



Digital Resources


Social Media


Tweet This:

“I was looking at Facebook and my timeline was depressing”


“Facebook has a lot of talking, it’s harder to fake what you’re doing on Instagram”


“Make your content purposeful”



Places to Grab a Bite in Chicago:

Native Foods Cafe


Connect with Rashauna:

Facebook, Instagram, Twitter: @rashaunascott

Instagram: @flippininheels


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