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Welcome to Target Market Insights. A podcast to help real estate investors navigate neighborhoods through the lens of local experts. In each episode, we speak to local specialists to learn about their market, useful tips, and the latest trends and developments. This show is designed to help you with the insights you need to win your target market.

Aug 30, 2019


Hakeem Valles’ story is all about overcoming the odds. He made it to the NFL as an undrafted free agent and played in the league for three years with the Arizona Cardinals, Detroit Lions and New York Giants.

He retired from the NFL in 2019 and is now a full-time real estate investor and national speaker based in St. Louis. He invests in multi-family properties, in emerging markets all around the country, focusing on a high quality of life and nice people. He shares how he started investing while playing football, what drove him to focus on multifamily investing, and how he uses social media to build his business. 


Partner: Download a Free Sample Apartment Deal Package


Key Market Insights

  • Went to Monmouth University in New Jersey
  • Only started his senior year and blossomed
  • Went undrafted and signed with the Arizona Cardinals
  • Learned about commercial real estate, cap rates, and IRR in college
  • Ex-girlfriend and dad started real estate house flipping business
  • Installed floors, drove for dollars, went to auctions
  • Retired from the NFL after realizing his true passion was real estate
  • Bought a 4-unit in Arizona and then a duplex in Detroit
  • Wanted to buy larger assets and was building a strong team
  • Put in an offer for a 67-unit in St. Louis and negotiated for two months
  • Received the actual income statements from the seller’s accountant and the NOI was off by $200k – had to walk away
  • Fiancé gave birth during one of the games
  • Had 1-hr to be a dad after practice all day and realized he wasn’t happy
  • Just closed on a 7-unit in Des Moines – investing $60k
  • Putting in an offer on 8-unit in Ft Lauderdale, partnering with private equity group in Israel
  • Tips to Select Markets: Review market reports and compare to census reports – look for population and job growth and call economic dev’t office
  • Ask economic office, “what plans do you have to incentivize big businesses”
  • Regrets not doing more with social media while he was playing
  • Strategy approach - give value, use keynote speeches to create social videos
  • Created a video of how he bought a four-plex in Arizona, it got 80,000 views on LinkedIn
  • Blackerpockets got 100,000 views on it
  • Answer questions and use the video as content
  • Went to Biggerpockets and found questions and started answering the questions
  • Content has to be contextual to the platform
  • Instagram is more entertainment-based – college market, younger audience
  • LinkedIn is more organic and catered to the business audience – more consumers of content than creators of content
  • Twitter is jumping into conversations


Partner: Check out the Passive Income through Multifamily Real Estate podcast with Kyle and Lalita Mitchell


Bull’s Eye Tips:

Winning Your Market: Know the people and talk to everyone you come across

Tracking Market Changes: Staying connected

Daily Habit: Brandon Turner’s 90 Days of Intention Journal



Best Business Books:

Delivering Happiness by Tony Hsieh



Digital Resources:

Add Subtitles


Tweet This:

“Ask the economic office, “what plans do you have to incentivize big businesses”


“85% of videos on social media are watched without sound”



Places to Grab a Bite:

Ginghams 24-Hr


Connect with Hakeem:

Instagram: @hakvalles80


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