Nov 15, 2019
Design is often treated as a visual commodity, but great brands connect with consumers and clients by designing an experience, not just a logo. Savvy entrepreneurs use design to develop an experience to connect with consumers, create consistency and deliver customer service. Maurice Cherry is a designer, podcaster and digital creator in Atlanta, GA. He shares why design is a critical element to brand building, customer service and connecting with your ideal client. He also shares why he launched a platform for black designers, developers and digital creatives around the world, Revision Path. It is the first podcast admitted to the Smithsonian, attributed to the National Museum of African-American History and Culture.
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Key Insights
- Designer at Glitch working in business development, partnerships, marketing and media
- Everyone has an innate level of design within them
- Design is not just logos and visuals - design is creating something out of nothing and piecing together disparate parts
- Design is an intrinsic element of how consumers experience your project/business
- Key tip to design a stellar experience - conduct a survey with existing clients to inform design decisions
- When working with designers, trust their expertise but share your thoughts and vision
- Watch out for “scope creep” where the deliverables increase without creating a change order or revised scope of work
- Working with a brand consultant can help you gain clarity and avoid blind spots
- Attract the clients that inspire you to bring your best self to the project
- Design is growing and changing with technology
- Revision Path serves as a “Possibility Model” for people of color interested in design
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Bull’s Eye Tips:
Apparent Failure, Future Success:
Getting fired from a customer service job and finding a design job in an alt-weekly newspaper with no formal design experience
Most Recommended Book:
Crush It by Gary Vaynerchuk
The Four Agreements by Don Miguel Ruiz
Daily Habit:
Start the day with a review of
roadblocks and challenges; starting with a cup of
tea
Wish I Knew Starting Out:
To create his own definition of success
Advice for College Student:
Be skeptical, but learn to listen
Current Curiosity:
Sound design
Best Place to Grab a Bite:
Bones
Cafe Sunflower (VG)
Soul Vegetarian (VG)
Tassilis Raw Reality (VG)
Connect with Maurice:
Website: mauricecherry.com
Twitter: @mauricecherry
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