May 22, 2020
With no experience and no money, Steven Pesavento launched into real estate investing using credit. It sounds like a strategy from a late-night infomercial, but Steven was determined to build a successful business. He focused on building a marketing system to find real estate investment opportunities and solve the problems that owners faced.
Steven is a strong believer that mindset is key to being successful in business and investing. He is the host of the Investor Mindset Podcast and a private membership community. In this episode, he shares how he got started, how he optimizes lead generation, how he developed systems to scale his business, and how to overcome limiting beliefs.
Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club
Key Insights
- How Steven got his first 75 deals with no experience, none of his own money, and leveraging credit
- The steps Steven took to change his mindset and go all-in on real estate investing.
- Direct Response Marketing: Using the right wording to signal to a prospective customer to take action
- Wholesaling real estate investor vs. real estate marketer
- Lead Generation: How Steven finds deals and converts sellers
- The many benefits of coming from a position of serving others instead of just closing a deal
- The different systems and processes Steven uses to scale his business
- Managing a team of 15 employees, from lead manager to transaction coordinator
- How your mindset dictates the actions that you take
- Ways to process your limiting beliefs, reassess and create a positive mindset
- How Steven grew The Investor Mindset Podcast into the success it is today
Partner: Download our Sample Deal Package
Bullseye Tips:
Apparent Failure:
Flipped a house that looked like a home run, paid $450k, and expected to sell for $700K. Failed to get it sold, made the wrong renovations, and didn’t manage it well. Netted a loss of $40K. Learned what didn’t work and took those lessons and adjusted his strategy.
Digital/Mobile Resource:
Slack
Zoom
Most Recommended Book:
The Go-Giver by Bob Burg
Never Split the Difference by Chris Voss
Daily Habit:
Daily morning: meditation, movement, mindset adjustment, mapping his day.
Wish I Knew When I Was Starting Out:
Not to take things so seriously
Current Curiosity:
What the business world and society will be like post-COVID-19
Best Place to Grab a Bite in Denver, CO:
El Camino
Contact Steven:
The 5 Principles of Investing Success (Free Download)