Jun 19, 2020
With the release of our 200th episode, it caused me to reflect on where the show has been, where we’re at now and where we want to go. With the civil unrest following the murder of George Floyd, I wanted to be a voice of reason and perspective, but struggled to find the words. As a black man, father, podcaster, marketer, investor, and consultant, I felt that I “should” say something, but wanted to ensure it was an informed opinion that also supported my beliefs and that of the brands I represent. One one side you have “cancel culture” ready to vilify anyone who doesn’t agree with their perspective, and on the other side there is a growing sentiment that silence is complicity, when many may just need to stay silent so they can listen and learn.
After more conversations and reflection, I decided to just hit the record button and this episode is the result. This show has always focused on the marketing challenges investors face from market research to building a brand, so this episode focuses on understanding your brand’s core beliefs and attracting your tribe.
Coincidentally, today marks the 155th celebration of Juneteenth, a holiday where we celebrate the end of slavery across the United States. With the 4th of July around the corner, it’s worth noting the words from the pledge of allegiance and work to make them a reality.
One nation, indivisible, with liberty and justice for all.